The Senior Account Director plays a pivotal role in steering the development and execution of comprehensive marketing strategies and campaigns. This role demands a profound understanding of data-driven insights, customer segmentation, and a holistic view of multi-channel marketing including search, social, email, SEO, programmatic, direct mail, PR, and influencer marketing. As a senior member of the Client Services department, the Senior Account Director is responsible for generating innovative ideas that challenge conventional marketing and operational tactics, thereby encouraging creative and operational teams to pursue disruptive and groundbreaking approaches.
What You’ll Do
- Provide strategic leadership to the account team, orchestrating integrated solutions across design, digital marketing, and analytics. With the support of account managers, ensure high-quality deliverables are presented to clients.
- Develop comprehensive creative briefs that encapsulate key insights and messaging themes, serving as a source of inspiration for the team.
- Lead and oversee research and analytics initiatives (e.g., stakeholder interviews, process documentation) to deeply understand client strategies, market dynamics, and organizational strengths.
- Define and track critical performance indicators, offering actionable insights to drive success.
- Engage closely with clients, gaining an in-depth understanding of their products, business objectives, and challenges to identify new project opportunities that align with company competencies.
- Translate complex data and findings into persuasive narratives tailored for C-level executives and key decision-makers.
- Design and facilitate dynamic digital client workshops, encouraging innovative solutions to complex business problems.
- Serve as the strategic practice leader, enhancing the agency’s strategic capabilities and defining execution requirements.
- Innovate and productize strategic services, continuously seeking opportunities to add value to client relationships.
- Actively contribute to business development, evaluating/auditing new business prospects and validating project scopes.
- Collaborate closely with the sales and marketing teams to assist with sales engineering efforts.
- Conduct strategic onboarding for key clients, ensuring a seamless transition from sales to marketing.
- Remain abreast of emerging digital trends to continually refine strategies and infuse fresh, innovative ideas into client projects and internal team dynamics.
What You’ll Bring
- 10+ years of extensive experience in digital marketing, with a proven track record in a senior strategic role.
- Demonstrated ability in leading and mentoring teams to deliver high-impact marketing solutions.
- Strong analytical skills with an aptitude for translating complex data into actionable strategies.
- Exceptional communication skills, capable of engaging effectively with C-level executives.
- Proficient in navigating multi-disciplinary marketing channels and tools.
- Advanced understanding of customer segmentation, market analysis, and brand positioning.
- Creative and innovative thinker, with a flair for identifying emerging trends and integrating them into strategies.
- Experience in conducting and leading high-level workshops and presentations.
- Strong business acumen, with an ability to identify and seize new business opportunities.
- Adept at building and maintaining strong client relationships.
Benefits and Perks We Provide
- Remote Workplace: You can work at our office in Boston or remotely in the following states: MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, ID, AZ, CA, and CO.
- Paid Time Off: Receive generous paid vacation benefits that increase each year you’re with us, 13 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match: 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- Life Insurance Benefit: No-cost coverage to ensure peace of mind for your family.
- Short-term Disability Benefit: We've got you covered if you need to be OOO due to an illness or injury that keeps you out of work.
- Healthcare: Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- Commuter Benefits: Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- Continuing Education: Access to a budget to apply for conferences and events.
#J-18808-Ljbffr
