Director Consumer Marketing, Gyn/Onc
Apply locations Princeton, NJ time type Full time posted on Posted 6 Days Ago job requisition id R12040
At Genmab, we’re committed to building extraordinary futures together, by developing antibody products and pioneering therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The Role
The Director, Gyn-Onc consumer marketing, will design and execute the patient/nurse experience launch plan for brands in gynecologic cancers. This critical role will report directly to the Head, Gyn-Onc Marketing, and be expected to work closely with the HCP Professional Promotion Team and the Digital Marketing Team. They will own the patient experience strategy for Gynecologic Cancers and be an important contributor to the overall product marketing, extended launch teams, and annual brand planning process.
Success in this role will require a collaborative mindset, solid tumor (w/ recent launch) experience, and a proven track record operating in an emerging/developing organization. This will be a hands-on role.
Responsibilities
- Serve as the resident brand team expert on current and evolving platforms and opportunities related to DTP/DTC, nurse/caregiver, and patient advocacy in gynecologic oncology marketing.
- Establish and pull through the vision set by the brand and Genmab organizational leadership.
- Seamlessly integrate patient and nurse strategies into the overall product brand plan.
- Manage detailed tactical plans and develop related content to drive brand goals.
- Collaborate to provide critical input into customer profiles, targeting, and segmentation.
- Partner with HCP Professional Promo and Digital Marketing to develop and implement cohesive brand campaigns, creative, messaging, etc.
- Effectively translate primary & secondary data into insight-driven decision-making and actionable strategies and tactics.
- Track and provide weekly reports on key performance indicators to brand leaders.
- Represent the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness.
- Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions.
- Work productively to lead through key internal stakeholders, and cross-functional groups within Genmab.
- Drive engagement and partnerships with relevant patient/caregiver advocacy groups; as well as nursing/mid-level HCP groups and professional societies.
- Manage project timelines, budgets and all key deliverables aligned to effective launch readiness.
Requirements
- Bachelor’s degree.
- Minimum of 5 years of progressive responsibilities within oncology/hematology marketing.
- Ability to travel domestically up to 25%.
Preferred
- Deep understanding of DTP/DTC, caregiver, and extended HCP marketing concepts within pharma/biotech.
- Recent (ADC, IO, targeted therapy, personalized medicine) solid tumor and/or gynecologic oncology launch experience.
- Experience working in the highly complex, dynamic environment of an emerging organization.
- Ability to work cross-functionally and on multiple projects simultaneously.
- Ability to thrive in ambiguity, with an entrepreneurial mindset and a track record of results.
- Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
- Strong communication and presentation skills.
- Startup, emerging pharma, or new team experience desired.
Where you will work: The role is hybrid – 3 days in our Princeton, NJ office.
For US based candidates, the proposed salary band for this position is as follows:
$176,250.00---$293,750.00
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.
About You
- You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment.
- You bring rigor and excellence to all that you do. You are a fierce believer in our rooted-in-science approach to problem-solving.
- You are a generous collaborator who can work in teams with diverse backgrounds.
- You are determined to do and be your best and take pride in enabling the best work of others on the team.
- You are not afraid to grapple with the unknown and be innovative.
- You have experience working in a fast-growing, dynamic company (or a strong desire to).
- You work hard and are not afraid to have a little fun while you do so.
Locations
Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories. Whether you’re in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.
About Genmab
Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO) antibody medicines.
Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.
Our commitment to diversity, equity, and inclusion
We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information.
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).
Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.
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