Title: Digital Strategy Director- Social & Engagement
Location: Princeton, NJ
Description:
We are seeking a Director of Social Strategy to support a health and pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We're looking for someone with a positive attitude, obsessed with digital & social trends, deeply understanding of brand strategy and how that brand strategy works through a social ecosystem, customer experience and user engagement. The Director is also a strong leader who is always ready to roll up their sleeves when needed.
Responsibilities:
- Clarify business goals, brand strategy and priorities
- Design research, social listening and guide analysis to reveal deep audience insights that fuel strong best practices and creative direction
- Lead the team in strategy development through social strategy in paid, organic and earned, as well as deep strategic recommendations for content strategy, influencer strategy and community management
- Incorporate established behavioral strategy (which this role is a contributor to) and roll out social programs that ladder up to that strategy.
- Work with data analysts to determine business value, implied behavioral change, KPIs and metrics and optimizations based off those learnings
- Contribute to engagement maps and other cadence flows fueling how social strategy can leverage and synergize with other channels and mediums (i.e. CRM, other channel strategies)
- Support & recommend organizational structures and processes to support proposed strategies and tactics
- Build and nurture client relationships
- Drive thought leadership, innovation and strategy group development
- Foster team member skills and professional growth
- Identify and develop organic and net-new business opportunities
- Partner with team to develop planning, brand vision and growth
- Provide recommendations that adhere to clients' medical/legal/regulatory guidelines as well as apply to pharma best practices and policy.
- Develop concise and clear creative, project and strategy briefs based on the above work
Qualifications:
- 8+ years of strategic experience with understanding of the agency environment
- 3+ years leading a strategy/planning team
- Minimum 1.5 years' experience with pharmaceutical industry marketing
- Proven expertise in social, content strategy, digital marketing, engagement and integrated brand planning
- Comfort across platform, product, service and communication tactics
- A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative
- Experience defining and leading qualitative and quantitative research
- Knowledge of digital technologies, creative & social tools and analytics
- A compelling speaker who is comfortable creating and leading large group presentations and workshops
- A strong writer who can concept and drive a persuasive narrative
- Ability to balance multiple projects at once
- Bachelor's degree required, MBA a plus
About MRM
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
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