Vice President RampD and GPS Communications
Location: Princeton, NJ, United States
Posted on: Jul 22, 2020
Profile
At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology, and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contributes to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
The VP, R&D and GPS Communications is responsible for developing the narrative of BMS' scientific innovation, including internal and external communications strategy, execution, and measurement of worldwide R&ED communications through all channels, in alignment with business objectives. Also responsible for leading strategies/tactics to engage patients and educational/science global alliance relationships. Working closely with the R&ED organization and its leaders, leads integrated communications strategy across the product pipeline, as well as internal communications and executive communications for R&ED Leaders. This experienced leader will contribute to reputational issues and risk mitigation at the global level as it pertains to topics related to BMS' pipeline.
RESPONSIBILITIES:
- Work cross-functionally to set strategy, influence business leaders and drive the company toward one cohesive narrative.
- Act as the leadership voice for the company among the media as well as CSR and sustainability stakeholders; produce maximum reputational, investor and community/policy impact while ensuring strategic emphasis on CSR.
- Develop and maintain strategic relationships with US and international media; lead team to engage with and promote a clear global corporate narrative.
- Collaborate with corporate, functional and market/region leadership to define BMS' corporate identity.
- Lead efforts to align corporate position statements to corporate reputation and narrative, in partnership with government affairs leaders.
- Develop and oversee an integrated, worldwide content strategy and plan, including editorial governance, channel selection and focus, syndication and metrics that are aligned to business priorities and the corporate narrative.
- Responsible for the global editorial structure to ensure all content across corporate, functional and brand/product communications is integrated and aligned in support of business objectives.
- Build content creation capabilities on a global scale through implementation of a model for sourcing and curating content across functions and markets/regions, for both internal and external audiences.
- Design and implement measurement practices to actively manage, optimize and communicate performance against operational objectives across worldwide reputation strategies.
- Oversee worldwide strategy and management of issues and risks that threaten the company's corporate reputation (e.g. value/pricing, public policy, etc.), including design and implementation of issues and crisis management processes for BMS to identify, monitor, communicate and respond to issues at a coordinated, enterprise-wide level.
- Lead work on CSR goal-setting, leveraging data from across the company and through partners to set benchmarks and goals; provide strategic guidance to leaders and business lines accordingly.
- Lead integrated team to establish and maintain relationships with key community stakeholders and global partners, setting engagement guidance and relationship management protocols.
- Work closely with HR and Corporate and Employee Communications, providing program partnership and strategic guidance around activities to promote BMS' reputation and improve overall retention and recruitment efforts.
- Provide leadership and management to CA employees as part of leadership role.
REQUIRED QUALIFICATIONS AND EXPERIENCE:
- 15-20 years relevant experience, including at least 10 years management experience. Proven experience driving successful corporate reputation strategy.
- Proven experience overseeing the development and editorial direction of world-class multimedia across traditional and digital formats.
- Highly knowledgeable about media, content and CSR best practices and the competitive/regulatory landscape.
- Significant experience leading people and especially cross-functional teams.
- Strategic thinker, able to identify and champion new ideas and approaches.
- Strong analytical skills and experience using data to drive recommendations to S. management.
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Company: Bristol-Myers Squibb
Req Number: R1527230_EN
Updated: 2020-07-21 00:00:00.000 UTC
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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