Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
The annual base salary for this position ranges from $146,400.00 in our lowest geographic market to $346,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Brand Creative is the Art of Storytelling. We are the storytellers! We are the voice of Nike's heart & soul! Telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We aim to make people feel and help them do sport on a daily basis.
WHO WE ARE LOOKING FOR
The North America Women's Lifestyle Creative Director is based in Los Angeles and leads the Nike Women's Lifestyle creative work streams in the North American Geography. This CD will deliver outstanding creative work that aligns with the North American Geo Lifestyle strategy and functional goals.
As our Lifestyle Creative Director, you will define and amplify the voice and graphic language that expresses the heart and soul of the brand, using athletes*, products, and services to inspire our consumers. You will lead and champion creative concepts and executions across North America in partnership with internal and external creative teams and other marketing functions. The work in North America will focus on seasonal and category defining creative launches and brand campaigns that go full end-to-end, including creative brand strategy, concepting, narrative, physical experiences, digital and social executions.
WHAT YOU WILL WORK ON
The work will be varied and will involve working from North American Geo Women's Lifestyle briefs for projects that connect with the audience in outstanding ways. Innovative thinking, strategy, and tactical execution across the full Nike ecosystem (digital, social, apps, retail, physical experiences, etc.) and media that drive a full end-to-end Creative Offense. You will work from strategy through concept and finish with premium executions at all levels across all channels, always thinking about the next click and the audience. Understanding of social first campaigns and brand activations is a must.
This role will:
- Manage the North America Women's Brand Creative Lifestyle team, providing leadership, inspiration, mentorship, support and direction.
- Craft the future voice and storyline of the North America Geography Women's lifestyle brand across every Nike consumer touchpoint.
- Maintain clear communication and planning with a focus on setting the team up for success.
- Lead your own workstreams whilst also empowering those around you to drive their own work independently.
- Communicate concepts to various internal and external audiences, as a creative lead, you'll be responsible to address feedback from various partners and drive the development of work to ensure that all work is delivered on time.
- Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.
- Deliver outstanding photography, video content, digital design, narrative and brand activations in service of Womens Lifestyle on key projects and moments.
- Develop and maintain relationships with photographers, filmmakers, illustrators, designers, and their agents for editorial creative.
- Lead all aspects of art direction and narrative for Women's Lifestyle shoots for key projects, ensuring our content is always on-brand, connected to sport, diverse, contemporary, desirable and within agreed budgets.
- Review project work for highest standards of quality, consistency, accuracy and successful completion.
- Collaborate with the larger team to critically evaluate the creative process and continually improve it.
WHO YOU WILL WORK WITH
You'll work alongside other creative leads to drive functional excellence ensuring your team gets opportunities to learn, inspire and share knowledge with each other. Reporting directly to the Senior Creative Director, partnering closely with the brand marketing team and the other creative directors, art directors, narrative directors, designers, studio managers, and producers, while handling projects across multiple workstreams. External creatives are also a core part of your team - commissioning various work across multiple subject areas. You will collaborate with your counterparts across other internal Nike teams to ensure consistency across our work and help establish and develop our creative network, as well as align on the right stories at the right time against the right channels.
WHAT YOU BRING
- Bachelor's degree or higher in Design or related field or equivalent combination of education and experience.
- Minimum of 8+ years of creative experience in creative direction, art direction and design; primarily passionate about consumer brands.
- A love for all things sport, culture, style and fashion.
- Experience in technical knowledge when it comes to campaign development, brand strategy, digital platforms, consumer journeys, and innovative practices.
- Excellent leadership skills that enable the team to flourish in your team with a strong ability to listen and empower your team.
- Experience leading photography and video/film productions, from pre-production, to on-set leadership and post-production.
- Innovative storytelling across multiple categories with the ability to see a story where others don't.
- Good experience in leading agencies and internal collaborators along with working well in a highly matrixed environment.
- Exposure to, and in-depth understanding of consumer behavior. You have significant consumer knowledge in North America.
- Ability to work on-site in a hybrid model in Los Angeles. This role is not open to full-time remote work or working out of other city offices.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Benefits
Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.
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