Company Overview
Welcome to the cutting-edge world of VersaDesk, where innovation meets comfort, and workspaces transform into dynamic hubs of productivity. With over two decades of pioneering excellence in the computer furniture and ergonomics realm, VersaDesk stands as the undisputed leader in revolutionizing the way we work.
Our journey began with the introduction of the desktop converter, a revolutionary product that has since become an industry standard. Owning both the design and utility patent for this groundbreaking innovation, we have been at the forefront of ergonomic solutions, providing users with the flexibility to seamlessly transition between sitting and standing. But innovation never sleeps at VersaDesk. We are thrilled to announce our latest leap into the future - a fusion of technology and functionality. Our new line of products integrates seamlessly with Alexa, allowing you to command your workspace with your voice.
At the core of our identity are values that resonate with every member of the VersaDesk family. Taking ownership of our responsibilities, staying committed to excellence, and ensuring unparalleled customer satisfaction are not just the principles but the very fabric of our culture. Honesty, accountability, and transparency are the guiding lights that drive our decisions and actions.
Join us on this journey to transform the way people work. Experience the thrill of a workspace that adapts to your needs, enhances your well-being, and reflects individuality. VersaDesk - where innovation meets tradition, and the future of work begins today.
Job Description
VersaDesk is seeking a motivated and results-driven Marketing Director to be responsible for managing the marketing budget, including paid advertising initiatives, and ensuring that all content aligns cohesively with our brand strategy. You will lead and inspire a high-performing marketing team, which consists of both in-house staff and external agencies. Your role will be pivotal in driving VersaDesk's growth and brand presence across all platforms.
If you are passionate about e-commerce, digital marketing, and driving sales growth in a dynamic industry, we invite you to apply and be a driving force in propelling VersaDesk to the forefront of the industry.
Duties and Responsibilities
- Lead the development and execution of marketing strategies that drive brand awareness, lead generation, and revenue growth.
- Take full responsibility for managing and optimizing the entire marketing budget across PPC, display advertising, social media, and other digital platforms, ensuring maximum ROI.
- Collaborate closely with the Chief Marketing Officer to align marketing efforts with broader business goals and objectives.
- Partner with external agencies to ensure that campaigns are executed effectively, while maintaining control over the strategic direction.
- Oversee and optimize performance across all digital campaigns, ensuring alignment with company goals and consistent execution.
- Collaborate with cross-functional teams, including product, sales, and creative, to ensure marketing efforts are cohesive and impactful.
- Lead, mentor, and develop a high performing marketing team, fostering a culture of innovation, data driven decision making, and continuous improvement.
- Analyze market trends, competitor activities, and customer behaviors to identify new opportunities and adjust strategies accordingly.
- Track, measure, and report on the effectiveness of all marketing initiatives, providing insights and recommendations for optimization.
- Stay up to date with the latest digital marketing tools, trends, and best practices to ensure we remain competitive in the marketplace.
Basic Requirements
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- 5+ years of experience in a senior marketing role, with a focus on digital marketing and strategy development
- Proven experience with hands-on management of large scale marketing budgets, with a strong emphasis on PPC, display advertising, and social media
- Experience collaborating with external agencies and cross functional teams
- Strong analytical skills and experience with tools like Google Analytics, Google Ads, and other advertising platforms
- Exceptional leadership and team management skills, with the ability to inspire and develop talent
- Excellent communication, collaboration, and problem-solving abilities
- Experience in B2B marketing, particularly in industries related to big and bulky hard goods or manufacturing
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