At Dog Chef, our mission is to bring real food to the bowls of our best friends.
We cook delicious fresh meals in our workshop and also offer natural kibble full of freshness, for unparalleled health and happiness. This is not just pet food, it's real food – because we believe our companions deserve the best every day.
Every month, Dog Chef cooks and ships over 500,000 meals for thousands of satisfied dogs in France, Benelux, and Germany.
Dog Chef is a human-centered company with a strong corporate culture. Our HAPI values (Home - Autonomy - Progress - Impact) are at the core of everything we do. We care for the well-being of our employees through various awareness initiatives, train our managers in empathetic leadership, and offer a pleasant and flexible work environment. This is further enriched by activities such as lunches, team buildings, and "Hapi Thursday."
As Head of Sales, you will be directly responsible for increasing our sales through the physical channel in our key markets (Benelux, France, Germany), while also exploring new B2B growth opportunities.
The physical acquisition channel is primarily made up of two main pillars:
- Retail – This channel is the most promising and was recently launched at Dog Chef. We currently have over 150 retail partners, including both independent stores and chains such as Poils&Plumes, Terranimo, and Animalis.
- Veterinarians – This channel is already well established in Belgium, with 700 veterinary partners, and needs to be further developed in our other key markets, such as France and Germany.
You will lead a team of 5 people and work closely with the CMO to ensure perfect alignment between commercial and marketing strategies.
You will report directly to the CEO (or directly to the CMO, depending on the projects) and play a key role in strategic decisions.
- Development of retail and veterinary channels, as well as other physical partners (breeders, grooming salons, etc.)
- Managing negotiations with key accounts (store chains, veterinarians, etc.)
- Market research, competitive analysis, and the development of new revenue streams to diversify our commercial offering
- Managing, coaching, and developing the sales team
- Creating and monitoring the business plan with the CFO, managing budgets, margins, and KPIs
- Interdepartmental collaboration to ensure consistency in actions
- Participation in strategic decisions during management meetings
- Operational and administrative management within the commercial department (creating, managing, and overseeing in-store activations, organizing events, following up on unpaid invoices, overseeing daily operational issues, managing email flows for newsletters, campaigns, product launches, and impact measurement)
Minimum Requirements:
- University degree in business studies
- 7 to 10 years of experience in sales and management
- Excellent communication skills (both internal and external)
- Experience and understanding of omnichannel commerce and the ability to develop a sustainable commercial strategy
- Entrepreneurial spirit, able to work both independently and as part of a team and achieve results
- Ability to motivate and inspire a team while aligning commercial strategies with overall business goals
- Adaptability to change (scale-up environment)
- Active contribution to a collaborative dynamic
- Alignment with our HAPI values (Home, Autonomy, Progress, Impact), which are essential to the culture at Dog Chef
- Multilingual: FR / NL / ENG (spoken and written)
What we offer:
We offer a permanent contract of 5 days a week.
By joining the Dog Chef team as Head of Sales, you will become part of a growing Belgian company with a strong and caring corporate culture.
You will work in a young, dynamic, and flexible environment, offering plenty of autonomy.
You will have the opportunity to work at different locations (Grimbergen / Huldenberg) and two Thursdays per month from Mix Brussels, with structured teleworking options.
In addition, we offer an attractive and comprehensive salary package, tailored to your experience, including benefits such as meal vouchers, hospitalization insurance with ALAN, a company car and fuel card, extra-legal vacation days, and other benefits that contribute to your well-being and professional development.
So, are you ready to take on the challenge and become part of a team where passion for animals and innovation meet?
Apply now and become part of the Dog Chef adventure.
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