[Full Time] Head of Influencer Marketing at Whatnot (United States) | BEAMSTART Jobs
Head of Influencer Marketing
Whatnot United States
Date Posted: 14 Apr, 2023
Work Location: Los Angeles, CA, United States
Salary Offered: Not Specified
Job Type: Full Time
Experience Required: 6+ years
Remote Work: Yes
Stock Options: No
Vacancies: 1 available
Whatnot
Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices.
Opportunity Size
Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY.
Role
The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As our Influencer Marketing Leader, you’ll oversee and lead influencer marketing at Whatnot.
- Create the strategy and work through category marketers to drive execution and results
- Build KPIs and manage yourself and the category marketers towards those metrics
- Build the playbook, create running lanes and centers of excellence for category marketers to access for influencers
- Work on other strategic projects and marketing areas as the team ramps up
- You will initially work across category marketers that report into GMs but as the success of the program grows, you will build out direct reports as needed
You
As our Influencer Marketing Leader you should have 6-8+ years of marketing experience in a fast-paced environment, plus:
- High-growth startup, marketplace or creator-focused platform experience
- Experience launching and managing a world-class influencer program
- You have managed a marketing team and/or lead through heavy cross-collaborative indirect influence
- You can speak to the tangible impact your work in building an influencer program has had on both a brand and business
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across your category
- You’re a creative content creator and copywriter
- You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
- You have experience tracking KPIs and monitoring success for marketing programs.
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed.
Benefits
- Competitive base salary and stock options
- Unlimited Vacation Policy and Company-wide Holidays
- Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
- Work From Home Support
- Care benefits
- Professional Development
- 401k offering for Traditional and Roth accounts provided by Betterment
EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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