We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.
About Us
The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available viahonest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visitwww.honest.com.
Our Mission
We're on a mission to empower people to live happy, healthy lives.We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
The Role
The VP of Marketing & Design will bring together consumer package best practices, cutting edge modern marketing, and a passion for mission-driven brand building to drive new growth for the Honest brand. This role, reporting to the Chief Growth Officer, will lead our internal creative and integrated marketing communications teams in a newly created center of excellence, helping us to bring the brand to life across paid, owned and earned in ways that reinvigorates our Honest community. And- just as importantly- this leader will be a culture builder, a collaborative business partner, and an idea activator.
WHAT YOU’LL DO
Unlock the power of the brand: Build brand strategy and activations that capture the hearts and minds of our Honest community of shoppers. Execute campaigns that improve brand penetration, align with business objectives, and stand out in a competitive landscape
Unlock the power of the team: Create a high performing teamthat emphasizes collaboration, innovation, and coaching/ development. Build new processes and ways of working to ensure a highly connected and agile team.
Drive results: Drive velocities of the Honest Products across both brick-and-mortar retail and digital channels while also expanding brand penetration and brand health. Analyze marketing data and metrics to track performance, identify trends, and make data-driven recommendations for improvement. Ensure clear KPIs tied directly to business goals, and track/report performance across these KPIs
Collaborate: Collaborate with internal teams, including brand team, sales, product development, and finance, to align marketing initiatives with overall business objectives. Work closely with agency partners and business stakeholders to orchestrate marketing efforts in a way that is connected and streamlined.
Expand our toolset: Bring together the best of the old and the best of the new. Understand time tested industry best practices within CPG industry. Stay informed about industry trends, best practices, and emerging technologies to recommend new strategies and tactics. Lead thinking on evolutions in marketing and design, and how they apply to our organization.
Create Connection: Tie understanding of full funnel paid media, retailer media, creator/influencer activations, organic social, and PR to orchestrate a connected campaign activation. Lead the asset creation approach that aligns with integrated campaign planning- includes agency relationship management and exploration of unique content development models.
Maximize our Brand Creative: Understand drivers of effective creative across package design, campaign assets, and organic social content. Prioritize and streamline workload of the creative team against the most critical areas of the business.
WHAT YOU’LL NEED
- Bachelor’s degree in marketing, Business Administration, or related field required
- Master’s degree in marketing, Business Administration, or related field preferred.
- 10+ experience in marketing or related roles within the consumer-packaged goods (CPG industry). Bonus points for Baby, Personal Care, Skincare, Wellness categories but not mandatory
- Demonstrated leadership abilities with experience in leading and developing high performing teams.
- Ability to thrive in a fast-paced and dynamic environment. Experience in a small/mid-size company - can thrive in an entrepreneurial environment
- Left brained and right brained thinking – Exceptional analytical and data driven mindset + Ability to drive emotional connection with the brand
- Strong understanding of marketing principles, strategies, and best practices. In depth experience in paid media, packaging, creator/influencer marketing, PR and social a must. Experience leading internal creative teams a plus.
- Highly organized, detail-oriented, and results-driven with a passion for driving continuous improvement.
- Strong communication and interpersonal skills with the ability to collaborate effectively across teams and build culture across the organization
- This role is LA based role. Our HQ is in Playa Vista, CA.
Compensation
The pay range for this role is $250,000- $275,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.
Benefits & Perks
We offer a competitive benefits package including comprehensive health and wellness coverage, 401k with company match, wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products. We value work-life balance and offer a generous and flexible vacation policy. Thinking about adding little ones to your family? Honest offers generous maternity and paternity leave. We love the furry kids too and offer pet insurance so your companions are well taken care of.
California Privacy Rights Notice for Californian Job Applicants and Prospective Talent
Effective Date: January 1, 2020
Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.
Categories of Personal Information We Collect.We may collect the following categories of personal information about our job applicants, who are California residents:
- Name
- Signature
- Social Security Number
- Email and mailing address
- Telephone number
- Education
- Employment history
How We Use Job Applicants' Personal Data. We use and disclose the personal information we collect for our business purposes. These business purposes include, without limitation:
- Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
- Other business purposes as identified in the CCPA, which include:
- Auditing related to our interactions with you;
- Legal compliance
- Detecting and protecting against security incidents, fraud, and illegal activity;
- Debugging;
- Performing services for us, such as analytics;
- Internal research for technological improvement; and
- Internal operations.
Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.
Contact Us. For questions or concerns about our Privacy Policy, please contact us at privacy@honest.com.
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