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The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
Reporting to a Senior Director, the Director is someone who embodies the Hearts & Science culture and someone who is driven, curious, solution-oriented, and willing to hit ‘refresh’ on antiquated planning structures. The Director, Strategy will have exposure to every aspect of the client’s businesses from marketing, to revenue, to retail partnerships.
Qualifications
- 7+ years of experience in traditional and digital media planning
- High level of competency in account management and client service
- Proven analytical skills with experience developing data-driven insights
- Experience in applying learnings to drive optimizations in support of client goals
- Strong knowledge of and skill using syndicated interactive research applications and ad serving
- Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine
- Professional presence and strong communication skills
- A thorough understanding of marketing communication channels, especially across digital
Responsibilities
- Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
- Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
- Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
- Be the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
- Be the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Hearts media strategy
- Form a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriters pair-up in creative agencies)
- Maintain high level of service to all clients
- Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success
- Represent and promote the interests of Hearts & Science internally and externally
- Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed
- Eeffectively motivate, lead, and train the team to maximize shared objectives
- Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners
- Exhibit sound business judgment to navigate through everyday client and team challenges and commands respect (and authority when needed).
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