Overview
Under the newly structured Business Marketing function, Zelis is seeking a Director of Product Marketing – Payments (Provider) to develop and implement product marketing strategies to accelerate Zelis’ Payments business and adoption to providers specifically. The ideal candidate will possess: (1) product marketing experience in a B2B services or payments platform; (2) experience partnering with product leadership on product commercialization and sales enablement; and (3) superior advisory, relationship, and stakeholder management capabilities necessary to drive change in an investor-backed environment. This role will report to the Senior Director, Payments Product Marketing and can be based anywhere in the U.S.
The Role
The Director, Product Marketing - Payments (Provider) will be the lead marketing strategist and advisor to accelerate the growth of the Provider Payments Business. This individual contributor will become a product expert and closely align to the Payments Solutions P&L leaders and Product Management team. This leader will partner with the broader marketing team to strategize, develop, execute, and report on the campaigns to drive growth, cross-sell, and retention.
The ideal candidate will be a business-savvy marketer, who understands profitability levers and revenue drivers and has the ability to translate that understanding into effective marketing strategies. Their marketing expertise will include partnering with product leadership on product commercialization and sales enablement, building insight-driven value propositions and messaging, and developing differentiated content in a B2B solutions space.
To succeed, the Director must be highly entrepreneurial and driven, with strong relationship building skills, and comfort navigating across functions to build alignment and drive results. A successful candidate will also possess a deep understanding of the healthcare and payments landscape to support new products development and commercialization.
Responsibilities
- Create annual strategic marketing plans to grow Provider Payments business.
- Provide product-based, strategic guidance for key marketing decisions. Use competitive intelligence as well as commercial goals to define a strategic roadmap that can address key business challenges and help Zelis win.
- Develop and manage product’s value proposition and asset catalog, and align those assets to the buyer’s journey.
- Partner across marketing to collect, analyze, interpret and distribute market trends and product insights to inform marketing and product initiatives and competitive positioning.
- Partner across marketing to develop a deep understanding of Zelis positioning relative to the competition and inform future product positioning.
- Partner with product and commercial leaders to build and evolve product commercialization strategies.
- Partner with product development within the business to identify features, benefits and RTBs for product.
- Develop and track product level KPIs that can be leveraged within marketing content.
- Be an effective writer – able to craft key messages, develop a thesis, organize an outline, and guide staff writers and creative teams in producing market-facing documents and presentations.
- Craft engaging product-specific marketing assets and content, including thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized across the organization. Content must describe our unique value and how we will win against the competition in both the short and long-term.
- Create and maintain product launch calendars.
- Partner across marketing to identify the appropriate product content for product launch campaigns as well as for each audience segment and buyer journey phase.
- Manage the annual product marketing budget associated with provider payments.
- Serve as primary liaison and marketing lead back to the provider business.
Requirements
- 12+ years of successful and progressive work experience in B2B marketing; most recently product marketing /market access / brand strategy / at payers or providers preferred.
- Strong product positioning methodology and process execution.
- Experience in translating insights and strategies into effective marketing tactics.
- Demonstrated understanding of payer, provider and payments landscape.
- Must be a self-starter and quick learner with the desire to learn new tools and techniques.
- Strong written and verbal communication skills to help articulate customer and business needs.
- Experience continuously leading and re-prioritizing multiple projects and meeting deadlines.
- Must be a critical thinker capable of producing applied insights and problem solving.
- Agile, driven and dedicated to delivering fast turnarounds and high-quality results under tight timelines.
- Strong collaboration, relationship-building and influence skills to build cross-functional partnerships in a matrixed environment.
- Attention to detail- ability to manage logistics and tactical details with flawless execution.
- Familiarity with Account-Based Marketing a strong plus.
- Ability to travel as needed, not exceeding 30%.
- Bachelor’s degree required; MBA or Master’s preferred.
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