Purpose of Role:
Defines strategic objectives for SBX cosmetics and defines focus categories through new product innovation as well as commercial innovation. Both NPL and commercial innovation support must ladder up to the brand's objectives and aligns with the sub-category strategy.
Develop and foster a strong year rolling calendar and 3-year strategic plan, keeping with the overall global category and brand objectives, to grow sales and profitability. Responsible for creating product plans and successfully executing on defined objectives to consistently deliver successful products and programs on time and on budget. Manage, train, and develop the marketing expertise of direct reports.
Scope of Role:
Collaborate closely with PD, Commercial, Digital Marketing, GBVC, Creative and Packaging, as well as corporate partners in ELC including legal and finance.
Key Responsibilities:
Lead product strategy and ensure alignment with subcategory strategy for the brand in order to win profitable market share on makeup particularly at Ulta. Ensure NPL development within strategic growth areas, and within sub-category and COGS targets. Work with ED Global Marketing to ensure annual A&P budgets support NPL and commercial innovation areas of focus.
Lead product concept ideation that is unique (POD), disruptive and highly relevant for our consumer, as well as profitable, by having an outstanding understanding of our consumer profile, the retailer and market landscapes and the COGs components; responsible for product concept (product marketing) that leads to the big conceptual marketing idea (ED Marketing & Digital Marketing). PM works closely with EM&D to establish consumer insights and create concepts.
Lead the GTM plans and strategy and drive cross-functional inputs to execute a cohesive, impactful and flawlessly executed plan that brings the product to life in a disruptive manner, by working in tight collaboration with the Digital Marketing, Creative and Commercial teams to build best in class and cost-effective campaigns.
Responsible for assigned segment performance and product opportunities and serves as the source for all segment related information. Constantly monitors the performance of SBX versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance. Is the expert and key point person for Clinique segment performance (shipments, sell-through, cost of goods, SKU count, pricing, and new product forecasts) as well as the competition.
Creates forums for program/product development to ensure they meet SBX strategic and financial objectives for specified segments. Collaborates with Product Development to create breakthroughs in product innovation. Directs preparation of all paperwork necessary to get projects into the system. Provides direction and spearheads the development of launches and support programs with all necessary support groups on assigned projects (including Product Development, Packaging, Packaging Design, Creative, Legal, Business Planning, GBSC, Education, Digital and Commercial Marketing) to ensure they are delivered on time and within budget.
Lead annual line edit review process in partnership with Finance and Commercial.
Prepares and presents marketing plans to Regions and affiliates, i.e. Sales Meetings, Regional Roundtables, Retailer market meetings, etc.
Preparation of materials for global segment reviews and brand strategy meetings.
Leads all consumer insights work (co-creations, concept testing, ad testing) for all programs. Makes recommendations for future consumer insights planning based on the needs of the category.
Create and drive strategy, and oversee execution of Go-To Market for NA, while leveraging best practices to socialize and drive Global execution at an affiliate level.
Qualifications:
Soft Skills:
- Able to be strategic as well as execute with excellence.
- Comfortable with ambiguity.
- Agility to pivot and adapt.
- Consumer/Product obsessed.
- Cross-functional team player.
- Strong business acumen.
- Must possess excellent oral and written communication, analytical, and creative skills.
- Proven visionary with strong creative skills, conceptual marketing & innovative skills.
Experiences You Have:
- End-to-end beauty product launches.
- Innovation ideation.
- Strong knowledge of the Product development process.
- Global strategic marketing plans for products and categories.
- Analytics and business acumen, strong financial skills, analytical skills with internal data.
- Business reporting including Circana data to help make product recommendations.
The anticipated base salary range for this position is $120,550 to $208,200. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: Americas-US-CA-Culver City
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 249831
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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