At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in self-expression. Built on the tradition of “Picture Day”, Lifetouch has captured the unique personalities of children and families for more than 85 years.
As a Principal Web Analyst, you will support Adobe Analytics and Google Analytics on the Lifetouch eCommerce Websites. You will be responsible for tool administration activities, metrics definition, tagging support, working with product teams and developers, validating data integrity in analytics tools, troubleshooting issues related to analytics tool tracking, and supporting users to better self-serve in the analytics tools.
What You’ll Do Here:
- Administer and implement Adobe Analytics, Adobe Target, Google Analytics and any other new tools we may acquire across the Lifetouch e-commerce platforms.
- Interpret analytics requirements and enable details for tracking new features and functionality launched on the sites.
- Advise development teams on implementation best practices to enable new analytics coverage throughout the sites.
- Create and maintain tool documentation.
- Manage complex tool installations including validating segments, calculated metrics, Data Warehouse exports, and ensuring data integrity.
- Lead Adobe Target Test Implementation and analysis.
- Work closely with product teams and developers to build out implement and test new tracking requirements.
- Support and train business users to self-serve in our analytics tools as they look to answer questions and drive decisions with analytics data.
- Work with BI and Analytics teams to align metrics collected by web analytics tools to overall business performance metrics and reporting.
- Stay abreast of industry developments in e-commerce analytics tracking that can improve our ability to support the business with the best analytics data.
The Skills You’ll Bring:
- Minimum of 7 years’ experience using Adobe Analytics, Adobe Test & Target, Google tools experience is a plus.
- Minimum 5 years’ experience with eCommerce business metrics and drivers.
- Proven analytical skills demonstrated by the ability to collect and analyze data, and make recommendations based on that analysis.
- Understanding of analytics tracking best practices.
- Excellent communication skills (written and verbal), both in articulating your ideas and gathering input from key stakeholders.
- Strong project management skills – Minimum of 3 years’ experience driving analytics implementation projects that involve multiple teams and business stakeholders.
- Ability to thrive in a fast-paced environment with a focus on flawless execution with attention to detail, accuracy, and on-time delivery.
- Basic to advanced Excel and PowerPoint skills.
- Proficiency in SQL and data tools is a plus.
- BA/BS degree in economics, mathematics, marketing, business, or related field preferred.
This position will accept applications on an ongoing basis until filled.
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