At Forthea, we believe that even the best website needs continuous improvement once it is launched. For digital marketing efforts to be truly effective, driving the right traffic to the site is only half the battle—we must constantly optimize the user experience to get the most out of user visits. When users are on a site, they have a goal they wish to accomplish. It's our job to uncover that goal and make it as easy as possible for the user to follow through.
The CRO Analyst role is tasked with digging into a website's user behavior data to understand what is working well and which areas can use refinement. Their analysis of this data informs their design decisions and leads to the development of new layouts, content, modules, and functionality, often coupled with A/B testing to ensure peak performance.
You will be working closely with senior planners, account managers, and digital marketing specialists across the company and serve as an integral part of the service organization and the company's overall growth. Success at Forthea comes from someone who is naturally energetic, entrepreneurial, effective, humble, and who simply hates to lose.
Responsibilities
- Conduct user behavior research to determine website optimization opportunities
- Brainstorm solutions for proposed website UX updates
- Create and present monthly analysis reports regarding relevant conversion metrics, user behavior trends, and optimization recommendations
- Design, implement, monitor, and report on A/B tests
- Monitor project and A/B test results, analyze key metrics, and report on performance
- Work closely with clients and internal SEO and Paid Media teams to align with client goals
- Work closely with the Web Design/Development team to design and implement website optimizations
Qualifications
Requirements:
- 2-4 years of experience optimizing website UX
- Proficiency using Google Analytics to research data trends, specifically related to GA goals/conversions
- Experience working in different CMSs, such as WordPress, MODX, Drupal, and Magento
- High attention to detail, critical thinking, and problem-solving skills
- Good writing and verbal communication skills (including presentation skills)
- Strong analytic skills and ability to relate results to client business objectives
- Proficient at managing projects and able to multi-task, organize, prioritize, and structure workload
- Ability to learn new concepts and techniques quickly
Great if you have:
- Experience with Google Optimize and Hotjar
- Experience with CRMs such as SalesForce, Zoho, and Hubspot
- Proficiency creating website and UX/UI design mockups
Process + Application
Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.
Be prepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.
- Location: Central Houston, TX
- Position: Full-time + on-site
- Compensation: Competitive, and dependent on experience, ability, and attitude
#J-18808-Ljbffr
