Job Summary:Manager, Marketing StrategyDisney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Manager, Marketing Strategy with the DCP Marketing Team, you will help lead the global multi-year, go-to-market strategies and execution of North America communication plans across a variety of franchises and categories such as Mickey and Friends, Disney Animation Classics, Disney Princess, Disney's Frozen and Pixar. You'll develop compelling marketing programs and work with internal Cast Members, external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement and franchise/commercial teams. You will be responsible for leading a team of marketing strategists to provide strategic input, build, shape, and implement integrated communication plans, evaluate creative, and monitor and analyze campaign performance as part of a dynamic global marketing team.
This position will report to the Senior Manager, Marketing Strategy.
ResponsibilitiesDrive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics and innovation across complex projects:
- Lead a team to drive the marketing efforts on key brands/franchises, including developing strong strategic briefs for media and creative, identifying key message opportunities to drive target audiences and optimizing creative and channel strategies based on business objectives.
- Partner with other marketing leaders and cross-functional teams across the globe/regions on assigned projects and annual campaigns for key brands/franchises.
- Track trends, research, and consumer insights to guide the development of campaign roadmaps, briefs, and integrated communication plans.
- Work with your direct reports to track the implementation of programs; conduct post-mortem analyses.
- Act as a key constituent on strategizing annual operating plans and influencing long-term planning in conjunction with other Global Marketing Strategy leaders.
- Develop an understanding of the CPGP business and core consumers to help shape near and long-term promotional strategies and product positioning.
Basic Qualifications- 6-8 years of marketing experience.
- Experience within specialist Fashion, Footwear and Accessories consumer products marketing.
- Experience planning, driving and evaluating innovative, outstanding softlines marketing campaigns with social and influencers.
- Experience in pitching to SL brands, licensees, retail partners and DTRs.
- Experience establishing effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals.
- Experience leading and managing a team.
- Ability to give both internal and agency creative teams direction and briefs, and manage feedback and approval process within brand guidelines.
- Ability to analyze data and implement recommendations to achieve business targets.
- Computer skills including MS Word, Excel, PowerPoint and Keynote.
- Flexibility for travel.
Education- Bachelor's Degree in Marketing, Business, Communications or equivalent work experience.
- Master's in Business Administration is preferred.
Additional InformationThis is a Full-time role.
This position may be located in Glendale, CA or Celebration, FL.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
About Disney Experiences:Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.
Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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