Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
The Associate Director, Digital Investment is responsible for creating, managing, and optimizing media strategy and plans across multiple channels to drive client’s business objectives. This role will require a deep understanding of performance marketing, analytics, industry trends. The candidate will have a background in media buying, media planning, excellent communication skills, and history of driving measurable results.
Responsibilities:
- Drive the strategic agenda as it relates to performance across digital, social, programmatic, custom content programs, and emerging media channels.
- Partner with Analytic teams to build both test and learn agenda as well as develop a KPI framework.
- Develop and manage performance-based media plans across digital channels, including but not limited to paid search, display, social, and video advertising.
- Analyze campaign performance data and optimize media plans accordingly to ensure client KPIs are met or exceeded.
- Collaborate with Client, Strategy leads and analytics teams to develop strategic media plans that align with clients' business objectives.
- Stay current on industry trends and best practices and recommend new channels and tactics to improve campaign performance.
- Oversee the trafficking, pacing, and reporting of media campaigns, ensuring accuracy and timeliness.
- Provide insights and recommendations to clients based on campaign performance and industry knowledge.
- Develop and maintain strong relationships with media partners to stay informed about new opportunities and offerings.
- Manage and mentor junior media planners, providing guidance and support for their professional development.
Qualifications
- B.A. or B.S. in Marketing, Advertising or related field
- 4+ years’ digital investment experience
- 2+ years management experience in digital investment
- Excellent communication and presentation skills, with the ability to effectively convey complex information to clients and internal teams.
- Experience buying and planning for digital
- Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
- Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick)
- Strong experience with the billing and reconciliation process
- Proven ability to foster strong cross-functional teamwork, driving results across an organization
- Track record of building successful client relationships
- Demonstrated ability to think strategically
- Strong presentation, written and verbal communication skills
- Must be a self-starter who works well in a fast-paced, team-oriented environment
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