Senior Group Director, Technical Personalization & Digital Growth
Senior Group Director, Technical Personalization & Digital Growth
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.
About the role:
CHANEL is looking for a Senior Group Director, Technical Personalization & Digital Growth leader to join our Technology Team onsite in New York City. You will play a critical role on the Digital Tech team by leading the end-to-end technical solution, delivery, and process for Merchandising, Traffic Growth, Client Experience, and Personalization services on the e-commerce platform as well as across digital touchpoints. This role interfaces directly with the Digital business team, global teams, and local 3rd party partners/vendors. This role is a key partner in providing best-in-class technical delivery of personalization experiences for the CHANEL client across our digital channels. Our ideal candidate will have a minimum of 10 years of tech experience in a highly technical Product delivery role, with at least 4 years specifically delivering personalization related products to digital business stakeholders.
What impact you can create at CHANEL:
- Extensive Experience: 10 years of experience in highly Tech Product delivery role, 4 years delivering personalization related products for digital channels.
- In-depth experience and understanding of programming languages like HTML and CSS, and User Experience (UX) principles, as well as customer-focused design to ensure that the product aligns with business scope.
- Strong technical understanding of customizing the website to enable dynamic content delivery based on various client behavior activities: user profiles, browsing history, and segmentation.
- Technical thought partner & expertise: Key Tech partner for digital leadership teams on the prioritization, planning, development, and tech solution/delivery of the roadmap as it relates to four key areas: Merchandising, UI/UX Research, Personalization, Client Experience, and Traffic Growth; help to identify, define, and deliver best solution for CHANEL.
- Ability to influence technology: Ability and experience in influencing the technology roadmap for digital client experience and proven success in implementing user-defined personalization and behavioral personalization in the digital landscape.
- Strategic Understanding of Performance Driven Marketing, Client Experience Journey development, and personalization: Develop and execute a comprehensive personalization, marketing technology roadmap & growth/traffic strategy (SEO, A/B Testing, merchandising, affiliate, personalization) for various marketing channels (.com, email, client care, media, etc) leveraging Hybris capabilities and 3rd party personalization vendors.
- Play a critical role in the structure and operating model for existing software delivery cycle processes as it relates to the personalization, merchandising, growth strategies, and content delivery for various channels (.com, email, etc).
- Cross-Functional Collaboration: Demonstrated success influencing and leading personalization and growth marketing efforts with Tech leadership to deliver results for the business especially in driving alignment across competing priorities.
- Collaborate with business to understand client user behavior, preferences, and historical data to identify opportunities for personalized content delivery & actionable digital client experiences.
- Work closely with CRM Tech team to integrate client data from various sources (CRM, 3rd party marketing vendors, google analytics, etc.) into the .com platform and connect the experience across the digital ecosystem of channels (email, social, site, media, etc).
- Team Management: Manage team of subject matter experts (Technical BA, UX/UI developers, etc) to implement personalized digital client experiences and dynamic content to drive growth and traffic across digital channels (.com, App, social, etc).
You are energized by:
- Exceptional critical and creative thinking skills including evaluating risks and contingencies, developing structure in ambiguity, connecting the dots and flexibility in accepting new ideas or pivoting.
- Data-driven decision making for products and services.
- Excellent project management and communication skills.
- Connecting the dots on problems, bring a key eye for details and expert problem perception.
- Ability to translate technical jargon into simple business terms.
- People leadership, coaching and development.
- Working in a highly collaborative environment.
What you will bring to the team:
- Strong technical aptitude and ability to logically analyze the business need and document processes as it relates to the client experience.
- Expert understanding and experience working with large 3rd party data and service integrations (e.g. key critical path service providers).
- Experience in designing, influencing the technology roadmap and decisions, and implementing user-defined personalization and behavioral personalization in digital landscape.
- Experience with programming languages like HTML and CSS, and User Experience (UX) principles, as well as customer-focused design to ensure that the product aligns with business scope.
- Strong collaborator and partner to the digital leadership team on the prioritization, planning, and development of the Digital roadmap as it relates to: Merchandising, UI/UX Research, Personalization, Client Experience, and Traffic Growth across all Digital channels.
- Curious, analytical, and problem-solving mindset.
- Subject Matter Experience and expertise using various digital personalization services (Monetate, Salesforce Marketing Cloud, A/B Tasty, Movable Ink, etc).
- Proven experience in HTML, Java, Spring, and Hybris development.
- Familiarity with cloud-based applications, microservices architecture, and CI/CD pipelines.
- Strong analytical skills and the ability to translate data insights into actionable personalization strategies.
- Knowledge of multi-channel architecture and front-end development technologies (e.g., JavaScript, CSS).
- Proven track record using Agile Scrum methodologies and QA processes.
- People Leadership - Manage team of subject matter experts (Technical BA, UX/UI developers, etc) to implement personalized experiences and dynamic content & services.
- Staying up to date on the latest process and IT advancements to automate and modernize systems (Salesforce Marketing Cloud, email services, mobile, etc).
Position Logistics:
- Partially Remote: Role requires a minimum of three (3) days in-person office presence at the New York City office, 1x per month in Piscataway, New Jersey.
- Minimum of 10 years of experience in Technology web development, product ownership with a focus on e-commerce platforms. Minimum of 4 years in people management and leadership.
- Salesforce, Monetate, eCommerce platforms, HTML, Java, Spring, Hybris platform.
- Bachelor’s or Master’s degree in Computer Science, Engineering, Information Technology, or a related field.
- Retail and ECommerce experience strongly preferred.
*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Compensation:
- The anticipated base salary range for this position is $172,600 through $220,000. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.
Benefits and Perks:
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund.
- Family and caregiving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership).
- Generous paid time off policies to include vacation, holiday, sick and volunteer days.
- 401K and other incentives.
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program.
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
- At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
- We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
- CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
- Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
- CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
- Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
- We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
- Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
- For more information, please navigate to the Fondation Chanel website here.
Career and Leadership Development:
- We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.
About Us
Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.
As an independent company, its core values are grounded in:
Exceptional creation and client experience.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
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