Publicis Groupe Director, National Video Investment Birmingham , Michigan Apply Now
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Overview:
The Director, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.
Role Objectives:
Lead planning and implementation for client accounts across digital channels
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Training/Support for Associate Negotiators in billing, reporting, trafficking, analytics and research
Lead in presentation of data, insights and media to clients
Serve as client first point of content on Investment, be able to connect and bring in experts from social and precision teams and work collaboratively to produce holistic plans
Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
Create dynamic presentations that effectively communicate to our clients
Prepare and deliver buying and or digital trafficking specs and guidelines
Continuously drive innovation
Qualifications
Minimum Qualifications:
B.A. or B.S. in Marketing, Advertising or related field
8+ years of digital media buying experience
Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
Experience with Prisma preferred
Experience with Research tools such as Nielsen, ComScore preferred
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