Job Overview:
Rubrik is at the forefront of data protection and reliance. As we continue to grow, we're looking for a dynamic and innovative Sr. Director of Digital Marketing and Web Strategy to lead our digital marketing and web teams, driving our online presence to new heights. If you're passionate about using data to create impactful marketing strategies and have a knack for leading teams and managing vendor relationships, we want to hear from you.
What you'll do:
- Lead and manage the digital marketing team, including paid advertising, SEO, SEM, and web strategy, ensuring alignment with overall business goals.
- Develop and execute comprehensive digital marketing campaigns, focusing on paid social, display advertising, and SEM, with a strong emphasis on ROI.
- Oversee the integration of SEO and SEM strategies, ensuring cohesive execution across all digital channels.
- Collaborate closely with Product Marketing Managers (PMMs), Campaign Architects and Field marketers to ensure web designs are both functional and aligned with the brand's aesthetic vision.
- Present confidently to executive leadership.
- Manage vendor relationships, ensuring efficient execution of campaigns and effective use of resources.
- Utilize Marketo for email marketing campaigns, optimizing for engagement and conversion.
- Analyze and report on campaign performance, using data to continuously improve and refine strategies using proven A/B testing.
- Guide the team in problem-solving and decision-making, providing direction while encouraging independent thinking.
- Provide strategic direction for the Web, Email, and Paid Digital.
What we're looking for:
- Experience: 10+ years in digital marketing, with a proven track record in B2B environments. You know how to lead teams and manage comprehensive digital marketing strategies. Must have experience with Adobe Experience Manager (AEM) and Marketo.
- Skills: Strong in paid social, display, SEM, SEO, and email marketing (especially with Marketo). You understand the interplay between these channels and how to make them work together.
- Mindset: Data-driven, analytical, and results-oriented. You're comfortable making decisions based on data and thrive in a fast-paced environment.
- Collaboration: A team player who can work across departments and manage vendor relationships effectively.
- Vision: You have a strong perspective on web design and understand how to create user experiences that are both beautiful and functional.
Join Us in Securing the World's Data
Rubrik (NYSE: RBRK) is on a mission to secure the world's data. With Zero Trust Data Security, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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