Position Summary
A Market Vertical Director will aggressively develop and execute a sales/marketing strategy for their defined geographic market with the fundamental objective of increasing sales and increasing the profitability of sales via direct sales relationships with customers within a defined vertical market/industry segment. He/she will be called upon to further penetrate target markets and/or identify new target markets in which company products could compete.
Essential Duties and Responsibilities
- Develop and execute a strong selling strategy for their assigned geographic market to identify additional means to introduce Company products to potential customers.
- Direct sales planning activities to include an analysis of competitive products and selling techniques, market research, marketing legislation, and sales budgets and quotas.
- Prepare sales and market forecasts and budgets; including quarterly rolling sales forecasts.
- Implement and achieve rapid and sustainable growth in target geographic market sales. This will require the development of sales and marketing strategies that ensure both immediate and long-term results.
- Work with internal and external resources to elevate all client relations to the strategic partnership level (vs. simply a tactical, reactive relationship).
- Provide market feedback relative to the development of the company's target geographic market technology vision, strategies, and plans aligned with business financial objectives.
- Represent the Company in target geographic market conferences and events, fostering relationships with market communities, and staying updated on industry trends.
- Work closely with the Director of Marketing to identify, select, and manage trade shows within the limits of the company's annual budget for the assigned geographic market.
Qualifications/Experience
- Bachelor's degree.
- 10+ years of related experience.
- Applicable process knowledge and sales experience to include calling upon procurement agents, distributors, end-users, and service providers of Company-related products.
- Experience in dealing with senior-level management of customers; with the ability to relate to all levels of the customer's organization from mechanic to executive.
- Ability to develop spheres of influence and strategic partnerships with procurement agents, distributors, end-users, and service providers associated with Company-related products.
- The ability to analyze and define current and future sales and marketing problems inherent in the industry and suggest effective changes.
- Proficient in Microsoft Excel, Word, PowerPoint, and Teams.
- Excellent understanding of SalesForce.com systems and the ability to interpret, manage, and report on collected data.
Travel
Employee must be willing to travel 50% of the time.
Physical Demands
To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch. The employee may occasionally lift items as heavy as 20 lbs. Specific vision abilities may include the employee's ability to see near and far distances.
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