Job Information
VP, MarTech & Campaign Orchestration
in
Philadelphia, Pennsylvania
Company Overview:
**MEMBERS ONLY**SIGN UP NOW***. brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries, and our goal to lead the future in media and technology, we want you to fast-forward your career at **MEMBERS ONLY**SIGN UP NOW***.
Job Summary:
Responsible for overseeing, leading, and developing the long-term strategy for the Business Process Effectiveness function. Oversees a core team that includes representatives of the field and partners in various organizations who will support the direction for 'best-in-class' operating models and practices. Develops business and operational strategy that captures the aspects of technology, people, and process and will support the delivery with a focus on planning, change management, and communications. Participates with other top leaders to establish division/group/company-wide processes. Demonstrates leadership versatility.
Core Responsibilities:
- Develop and drive a strategic vision for Marketing Technology while providing thought leadership related to the design, development, and deployment of the roadmap.
- Deliver MarTech solutions across **MEMBERS ONLY**SIGN UP NOW***. 's residential marketing landscape with a keen focus on analytics, personalization, testing, and campaign optimization throughout the omnichannel customer journey to drive ROI as well as NPS improvements.
- Manage CRM platform and end-to-end process of omnichannel marketing campaigns via Adobe Campaign across many channels, including email, SMS, apps, site, direct mail, and entertainment platforms.
- Create the governance structure to ensure go-to-market plans complement the organization's product and experience goals, while aligning people, process, and technology.
- Engage executives and influence cross-functional teams through strong storytelling and presentation skills that leverage data to drive development, adoption, engagement, and acceleration of performance marketing tools across the organization.
- Define the requirements for marketing technology investments and manage roadmap accordingly.
- Collaborate with information technology teams to ensure that MarTech is in alignment with the broader enterprise technology stack, including selecting optimal technology vendors.
- Serve as a subject matter expert in the marketing technology space by providing strategic thinking, leadership, and partnership with marketing, technology, operations, and business intelligence.
- Support the in-house agency and other stakeholders at headquarters and in the field with MarTech needs, including Digital Asset Management (DAM) and Customer Relationship Platform (CRM).
- Leverage knowledge of segmentation, testing, predictive analytics, and business insight in partnership with our enterprise business intelligence team to establish best practices as well as integrated systems to deliver targeted customer experiences, while also democratizing the data output for campaign managers.
- Train, motivate, develop, and lead a high-performing team of 25 full-time employees, plus additional contractors.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors, and our communities.
Professional Experience & Qualifications:
- Demonstrated hands-on experience in implementing and managing martech/adtech solutions (i.e., DMP/CDPs, DAM); Adobe Campaign experience a plus.
- Experience in digital marketing/sales and strategy development with solid business analytics knowledge.
- Considerable partnership skills with a background of working in matrixed organizations where leading cross-functionally through influence is the key to success.
- Excellent leader who is focused on supporting the professional growth and well-being of teams.
- Expertise in managing complex, data-driven marketing campaigns.
- Program/project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget.
- Strong communicator with a focus on leveraging data to develop a plan and deliver a story.
- Comfortable in a fast-paced setting; enthusiastic about the innovation within and across industries.
Education:
Bachelor's Degree preferred; however, **MEMBERS ONLY**SIGN UP NOW***. may consider applicants with a combination of coursework and experience or extensive related professional experience.
Relevant Work Experience:
15 Years
**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.
Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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