Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”
Job Description
Seeking a dynamic and creative Associate Director, Social Strategy to join our team for a leading CPG confectionery brand. The ideal candidate will be responsible for developing and executing comprehensive social media strategies to enhance brand visibility, engage our audience, and drive consumer loyalty.
As an Associate Director, you’ll manage Managers, Senior Associates, and/or Associates within the team. This role requires a keen understanding of the CPG industry, a passion for storytelling, and experience in both organic and paid social media.
Your ability to manage client relationships and work with cross-functional partners will be key in this role. You will work closely with the brand’s internal social strategy team to optimize and improve their breakthrough social work.
Day-to-day, your role includes:
- Develop and implement innovative social media strategies across platforms, aligning with brand goals and objectives.
- Create, curate, and manage content that resonates with our target audience, maintaining brand voice and visual identity.
- Collaborate with cross-disciplinary teams, including creative, paid media, and analytics, to ensure cohesive brand messaging.
- Keeping a firm pulse on pop culture, entertainment events and other opportunities for our clients to make waves in social.
- Analyze social media metrics and adjust strategies to improve engagement, reach, and ROI.
- Stay updated on industry best practices and emerging platforms.
Qualifications
- We’re looking for strong, impactful work experience, which typically includes:
- 6 to 8 years of digital experience in advertising, entertainment, newsroom or content fields—if you have social, PR or publishing experience, even better.
- A strong understanding of media planning, distribution and content syndication.
- Expertise with innovative, entertainment-based social media programs.
- Experience living in the social media universe—you’re in-the-know on all social platforms.
- Excellent research and writing skills—and the ability to create smart content quickly (please include links to work when possible).
- The ability to develop strong relationships with internal and external partners.
- A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture.
- An ear for consumer insights—you get what makes people tick.
- The ability to back up great creative ideas with sound analytical reasoning.
- Willingness to travel—you’re open to new places, new faces and new ideas.
Got what it takes? We’d love to hear from you.
Publicis is an equal opportunity employer.
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