Director, Demand GenerationWho we areWe're doxy.me (doc-see-me), the world's most loved telemedicine solution, and we're on a mission to connect the world to the future of healthcare.
We believe that cost and complexity should never be a barrier to telemedicine. That's why we created a simple, free, and secure telemedicine platform. Since 2013, we've grown to more than 1 million healthcare providers from 180+ countries who have clocked over 8 billion minutes of telemedicine sessions to date.
Our goal is to deliver the future of healthcare to every patient and healthcare professional on earth. Help us get there by joining our team of innovators, dreamers, and doers.
We're a remote-first company with regional hubs for in-person collaboration (Austin, TX, Boston, MA, Charleston, SC, Salt Lake City, UT & London, UK).
Who you areWe're seeking a
Director, Demand Generation to lead and champion innovative marketing strategies that effectively convey our narrative. This role will be responsible for doxy.me's demand generation strategy, planning, and execution. The ideal candidate will know how to drive awareness and engagement throughout the buyer lifecycle for SMB through Enterprise and manage execution across multiple channels, including but not limited to email, events, social media, and more.
What you'll do- Develop, socialize, and execute a comprehensive demand generation strategy across digital, email, social media, content marketing, and events to support our business objectives and annual revenue goals.
- Coordinate and execute events and webinars to generate leads, engage prospects, and nurture relationships with customers, ensuring seamless integration with overall demand generation strategy.
- Establish KPIs and metrics to measure the success of demand generation efforts ensuring effective allocation of resources and maximizing ROI.
- Collaborate with the Brand and Product Marketing team to create compelling and relevant content that drives lead generation and nurtures prospects through the sales funnel.
- Partner with Revenue Operations and Sales to improve efficiency and effectiveness of our Marketing-to-Sales processes and workflows to improve funnel performance.
- Lead and develop a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive upsell and cross-sell opportunities.
Your skills and experience- 10+ years of proven experience in demand generation, with a track record of driving significant pipeline growth and achieving revenue targets.
- Strong understanding of B2B marketing strategies and tactics, including digital marketing, email marketing, content marketing, and account-based marketing.
- Demonstrated ability to analyze campaign performance, interpret data, and leverage insights to refine strategies and improve ROI.
- In-depth knowledge of the healthcare industry, how healthcare professionals and organizations think, where they go for information, and how to effectively communicate to them.
- Strong leadership and team management skills, with experience building and developing high-performing marketing teams.
- Strong technical proficiency in CRM tools (HubSpot's a bonus, others i.e. Salesforce/Marketo welcome), Analytics (Looker, Tableau etc.) and general tech.
What we can offer youWe are committed to giving you the tools you need to do your best work. We will take care of the little things so you can do what you do best without having to worry about all of that other stuff. Here is a taste of what you can expect:
- Unlimited PTO
- A fun, flexible work environment (work from home or on location at one of our regional hubs)
- Competitive Salary
- Paid trainings and certifications
- Advancement opportunities in a growing company
- Medical, Vision, and Dental insurance
- 401k match
- Company equipment (inc. latest laptop) + $500 spending allowance on equipment you can keep
- A collaborative, supportive culture
Interview process- 1st stage - Chat with our internal recruiter
- 2nd stage - Meeting with VP, Growth and Director, Revenue Operations
- 3rd stage - Panel interview
Additional information- Our product:
- Doxy.me: The simple, free, and secure telemedicine solution currently used by over 1,000,000 doctors worldwide and helping over 350,000 patients/day.
- Our team: technologists, academics, researchers, and innovators from all over the world. English is the language used in all internal communication.
- To ensure HIPAA compliance we perform background checks after extending a job offer.
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