Why Arcoro?
Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day. Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.
At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.
About the Job
The Chief Marketing Officer (CMO) is responsible for defining and executing the company's global marketing strategy to drive growth, elevate brand visibility, and enhance market penetration. The CMO will lead a high-performing marketing team and work closely with executive leadership to align marketing efforts with the company’s business objectives.
Responsibilities:
- Marketing Strategy: Develop and implement comprehensive marketing strategies that increase market share, customer acquisition, and brand awareness.
- Brand Management: Lead the development and evolution of Arcoro’s brand identity, ensuring consistent messaging and design across all platforms.
- Digital Marketing: Drive digital marketing initiatives, including SEO/SEM, email marketing, social media, and website optimization to enhance lead generation and customer engagement.
- Product Marketing: Collaborate with product teams to develop marketing campaigns that align with product launches and new feature rollouts, ensuring strong market positioning.
- Demand Generation: Implement programs that drive qualified leads into the sales pipeline, focusing on target industries such as construction and skilled trades.
- Customer Insights: Analyze customer and market trends to inform strategies, ensuring the company is responsive to changes in demand and competitive landscapes.
- Sales Enablement: Partner with the sales team to ensure marketing efforts support sales goals, creating marketing collateral, case studies, and tools that enhance sales performance.
- Team Leadership: Lead, mentor, and grow the marketing team, fostering a high-performance culture while ensuring alignment with Arcoro’s overall mission and values.
- Budget Management: Manage the marketing budget to maximize ROI, efficiently allocating resources to initiatives that support growth objectives.
- Public Relations & Communications: Oversee PR efforts, media relations, and internal communications to promote the brand and ensure consistent external messaging.
- Metrics & KPIs: Measure and report on the performance of marketing campaigns, adjusting strategies to improve effectiveness and ROI. Regularly review KPIs including customer acquisition cost (CAC), lifetime value (LTV), and overall brand reach.
Required Skills & Abilities:
- Demonstrable experience designing and implementing successful marketing campaigns.
- Experience with CRM software and digital marketing tools and techniques.
- Strong leadership skills.
- Excellent oral and written communications skills.
- Strong analytical and project management skills.
- Strategic mindset, with ability to make difficult decisions.
Preferred Education and Experience
- Bachelor's degree in marketing, communications or relevant field.
- 7 years of proven work experience in a head of Marketing or another senior role.
- Experience with marketing automation tools such as Showpad, Outreach, Churnzero.
- Knowledge of the construction and trades industries.
- Familiarity with the HCM software market and its unique challenges.
About the Company
A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America.
Arcoro is a Fair and Equal Opportunity Employer
Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
