POSITION SUMMARY
The Marketing Consultant is an experienced “T-shaped marketer” with a proven track record of creating quantifiable results for $2M - $50M businesses. This individual is responsible for advising 12-15 assigned Cardone Ventures’ clients to achieve their transformational growth goals by developing strategic insights, formulating branding strategy, and overseeing a marketing transformation that results in client flow into their business. This individual will serve as a functional CMO, taking the lead in increasing the business's brand awareness in the marketplace, identifying marketing-specific key performance indicators (KPIs), and effectively driving flow through a holistic marketing approach.
The Marketing Consultant will partner with the client to formulate a marketing strategy, develop and deliver creative marketing content, analyze data, and coach clients and their teams to integrate recognized best practices. A successful incumbent will possess a breadth of knowledge across marketing disciplines, strong relationship skills, and the ability to work and collaborate effectively within a highly fast-paced and team-centric environment.
OBJECTIVES
- Define marketing strategy and effectively translate that strategy into action to drive results
- Provide coaching and mentorship to support the growth and development of clients’ marketing teams
- Conduct weekly/monthly follow-up with clients to determine the effectiveness of marketing plans and fine-tune the tactics needed to maximize client flow
- Work collaboratively with cross-functional teams, including Operations, Finance, Human Resources, and Professional Development, to develop monthly strategies, quarterly plans, and annual plans for clients
- Provide strategic direction and expertise to clients in marketing plan creation, execution, and monitoring
- Develop annual marketing budgets while working collaboratively alongside the Strategic Business Unit (SBU) Finance Advisor to ensure they align with the business’s overall budget
- Develop, execute, and measure promotional campaigns, including direct mail, database cultivation, television, radio, print advertising, exhibits, digital content, in-business displays, and special events
- Provide guidance and expertise in analyzing and interpreting performance data to determine campaign success
- Guide and advise on building marketing infrastructure, tech stack, and process to support long-term scalability of their marketing program
- Guide and advise on the implementation of foundational marketing components, such as customer personas, the brand house, and customer journeys
- Assist in creating a culture of marketing within their business by expanding marketing initiatives, identifying captains, and providing the training, tools, and support to positively impact results
COMPETENCIES
- Experience developing integrated marketing strategy encompassing digital and traditional marketing tactics designed to meet the client’s needs and budget restrictions
- Possess a moderate level of financial acumen in order to develop complex marketing budgets with the Finance Advisor and the ability to analyze and interpret complex data to create insights that inform key business decisions for the client
- Can successfully advise clients on how to optimize and leverage CRM software automation, such as HubSpot, to increase lead conversion rate and customer retention
- Advanced understanding of various digital marketing platforms and how a business should implement them
- Can effectively measure performance of a marketing campaign and draw conclusions to make recommendations
- Strong expertise in Excel, Google Analytics, Google AdWords, and Facebook Ads Manager
- Consultative nature, with the ability to articulate high-level insights from complex data sets and highlight opportunities and risks
- Deep understanding of analytics & data reporting platforms
- Proven ability to lead comprehensive marketing campaigns that drive quantifiable results
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Marketing or related area of study, or equivalent work experience
- At least 6-8 years’ experience in marketing, sales, and management, preferably in a consulting capacity
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.
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