Job Description - Customer Data Personalization Junior Associate Consultant (Intern) (MER0003FYN)
Customer Data Personalization Junior Associate Consultant (Intern)
Group: Mercedes-Benz Group AG
About Us
Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold our corporate values.
Department Overview
The Mercedes-Benz USA Digital Experience Vision is to create a seamless end-to-end experience that is focused on the customer and fearlessly defines the future of digital.
Overview and Responsibilities
The Customer Data Personalization Junior Associate Consultant (JAC) will support and lead the Personalization Program at Mercedes-Benz. This role aims to maximize the performance of Mercedes-Benz USA digital touchpoints and increase customer satisfaction with digital personalization.
Responsibilities
- Assist with Personalization implementation to prioritize use cases that increase Digitally-triggered Offline Sales (DTOS).
- Identify and implement process improvements based on customer data, trends, and business needs.
- Work in a cross-functional environment with Agency, IT, and Business teams to identify Personalization use cases that enhance customer experience.
- Track and report key performance indicators across channels and optimize performance of Personalization use cases.
- Manage external vendor(s)/agency partners with clear direction and ensure collaboration across partners.
- Align activities with MB Canada counterparts to work on an MVP for 2026.
Required Qualifications:
- Bachelor’s Degree (accredited school) or Master's Student in Business Management, Project Management, or Marketing.
- Available from January 2025 – July 2025 (with opportunity to extend in 3-month increments).
- Hybrid in-person schedule, up to 28 hours maximum per week.
- Proof of Proficiency (Portfolio, Recommendation Letters, etc.).
Preferred Skillset
- Ability to analyze and interpret data to make sound decisions based on KPIs and performance trends.
- Proficient at building and maintaining strong working relationships with multiple business units.
- Soft Skills: driven-to-win, open-minded, strategic-thinking, persistent, team-player.
- Minor experience with market research sources and data analysis techniques.
- Experience in Automotive Business, Digital Marketing, and Personalization is a plus.
EEO Statement
Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees.
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