About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The HCP - Strategy Lead (MASH) lead will be a pivotal driver in shaping an insights-driven HCP marketing strategy and KOL engagement strategy, advising omnichannel execution and measuring marketing effectiveness. They will be accountable for HCP strategy, as well as HCP related strategies on KOL engagement and early market education. This role is responsible for the development of the patient advocacy strategy for the various groups within the TA brand areas. They will seek to find a competitive edge and differentiation in NNI HCP/KOL strategies, set high standards, and establish/maintain a proactive market leadership position. This role will drive collaboration across functions to optimize customer engagement and ensure a consistent brand/therapy area vision and message.
Relationships
Reports to the Integrated TA Strategy Lead. Responsible for providing interface with key internal and external stakeholders. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, other relevant NNI departments, and external stakeholders to ensure alignment of HCP brand objectives, KOL engagements, and strategies. The HCP - Strategy Lead (MASH) has a team of HCP and KOL strategists reporting to them.
Essential Functions
- Brand/Therapy Area Management: Defines the pre-launch / launch HCP-related brand/therapy area strategic objectives, HCP activation and experience strategy, including prioritization of HCP needs & opportunities across TAs, and segmentation. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts.
- HCP / KOL Experience Strategy: Lead HCP / KOL experience strategies and transparent communications outside the department. Ensure consistency of brand/therapy area vision and messaging across all touchpoints including providing oversight to various initiatives. Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
- Strategic Planning: Effectively addresses competitive obstacles to ensure brand/therapy area success. Develops and presents compelling plans for management endorsement. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense, and strategic evolution of the brand/therapy area.
- Global Collaboration: Responsible for partnership with global colleagues on brand/therapy area strategy and key decisions. U.S. brand/therapy area representative across various NNI governance committees.
- Omnichannel Experience Strategy: Provide consumer insights to omnichannel branded and TA unbranded market development team to support brand/therapy area development and consumer activation efforts. Collaborate closely with cross functional teams to uncover insights into consumer needs, preferences, and behaviors for input into a comprehensive customer engagement plan. Ensures alignment of brand/therapy area positioning, messaging and overall objectives.
- KOL Engagement and Early Market Education: Design and execute KOL engagement strategies to build advocacy and support for brand/therapy area. Lead early market education initiatives to prime the market and generate brand awareness among HCPs for upcoming launches.
- Thought Leadership Programming: Lead the development and execution of thought leadership programs, educational initiatives, and advisory boards involving KOLs to drive awareness and credibility for our company and products.
- HCP/KOL interaction and Communication: Assist HCP/KOL Strategist in facilitating scientific communication between internal stakeholders and KOLs to ensure a mutual understanding of NNI products, pipeline, and emerging healthcare trends.
- Learning Event Coordination: Coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge, and engagement with KOLs.
- Measuring Performance: Establish key performance indicators (KPIs) and measurement plan to measure the success of omnichannel and KOL experience strategies. Continuously assess effectiveness of HCP/ KOL engagement and optimize to increase the value of customer interactions with NNI. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement.
- Continued Improvement: Cultivate a strong and supportive ‘test and learn’ team culture guided by engagement metrics and evidence to innovatively engage HCPs/KOLs. Identifies and implements improvements to prepare for launch, development and/or life cycle activities.
- Health Systems strategy: Collaborates with medical affairs and market access teams to inform a health systems strategy to ensure system level acceptance and access to medicines.
- Budget Management: Ensure productive management of the marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track. Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
- People Development and Coaching: Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives. Ensure that reporting personnel have strengths-based individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business. Provide regular coaching of reports that prioritizes appropriate challenging, development, feedback, regular recognition, and support.
Physical Requirements
Hybrid policy: 3 days in office and 2 days remote.
Approximately 20-30% overnight travel.
Development of People
Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications
- Requires a Bachelor’s degree; Master’s degree preferred.
- 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required.
- Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within specified therapy area preferred.
- HCP marketing experience leading brand/therapy area strategy development and driving impactful customer experiences is required.
- Proven success in developing strategy through expert understanding of market and industry.
- Ability to manage complexity, including the leadership of work across competing priorities.
- Successful launch experience in a marketing role preferred.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences.
- Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers.
- Proven track record of successful KOL relationship management and strategic collaboration.
- HCP KOL marketing experience leading brand strategy development and driving impactful customer experiences is required.
- Proven track record of innovative market tactics/high impact results (based on metrics/ROI).
- Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up.
- Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization as well as strong aptitude to build rapport and credibility with external customers.
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity.
- Experience with management of outside agencies.
- Excellent leadership and team management skills, with the ability to inspire and motivate others.
- People management experience required, with a proven track record of development and coaching.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
