Who We Are:
At Nortek Global HVAC (NGH), we have a passion to make the world breathe easier. We engineer top-tier residential and manufactured housing HVAC equipment that our contractors love to install, our end-users comfortably enjoy, and our partners proudly carry. As a Madison Air company, we are committed to our mission of making the world safer, healthier, and more productive. Our mission, alongside our core values of trust, bias for action, and an entrepreneurial spirit, enables us to build something truly remarkable that will long outlast us.
Benefits We Offer:
Medical, Dental, Vision, Generous PTO, Paid Parental Leave, Tuition Reimbursement, Disability Insurance, and 401K Matching.
Position Summary:
The Sales Enablement team, as part of the overall Marketing team, implements strategies, tools, and processes that align sales, marketing, and product management to improve the efficiency, performance, and effectiveness of both the sales and marketing team. The team is responsible for enabling brand plans while designing customer-facing strategies and programs to drive engagement, loyalty, and overall sales.
As the Sales Enablement Analyst, you will provide valuable analysis and actionable insights that will be used to develop plans and playbooks that drive sales growth. You will analyze quantitative and qualitative sales and marketing data, identify trends, understand and monitor market and competitive dynamics, and ultimately present/recommend actions to the sales and marketing team to capitalize on business opportunities. In this role, you will have the opportunity to develop measurable KPI metrics, support strategic marketing initiatives, drive sales focus, and promote selling opportunities.
Position Responsibilities:
- Building strong relationships and acting as a trusted advisor with the team(s), mainly sales, finance, marketing, and customer experience.
- Leveraging internal and external data sources to identify and develop account targeting plans that provide the team with clear, specific customer targets by product category/segment/market.
- Developing brand playbooks that identify white space opportunities and strategies to capitalize on them and tools needed to be successful.
- Recognizing and communicating patterns and data-driven insights. Analyzing brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.
- Exploring, sourcing, and recommending third-party data acquisition to assist the organization with market analytics, business case development, etc.
- Analyzing campaign effectiveness, sales enablement, and lead and demand generation across paid media and Customer Relationship Management system.
- Developing and maintaining dashboards and performance metrics to track the success of marketing and playbook initiatives.
- Utilizing CRM and other tools to manage and analyze customer information for targeted marketing campaigns.
- Communicating information and actionable insights clearly to cross-functional internal stakeholders.
- Supporting other marketing and sales enablement efforts and projects as needed.
Position Qualifications:
Requirements:
- Solid experience in Microsoft Office Suite (Excel, PowerPoint, and Teams).
- Strong analytical skills with high attention to detail and the ability to translate data into actionable insights.
- Ability to work in a fast-paced environment, manage multiple projects simultaneously, and prioritize work to meet deadlines.
- Team player with a service mindset and willingness to assist with projects that might fall outside of defined role and responsibilities.
- Exceptional attention to detail, with strong verbal, written, and visual communication skills, with or without accommodation. Comfortable presenting in small and large group settings.
- Experience with CRM systems and customer data management.
Preferred:
- 4 or more years of relevant experience.
Nortek Global HVAC offers a comprehensive compensation and benefits package. To learn more about NGH, please visit our company website at http://www.nortekhvac.com/.
Nortek Global HVAC is an equal opportunity employer and does not unlawfully discriminate against any applicant on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law.
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