High-growth e-commerce company (Ranked in the Houston Business Journal as one of the fast-growing companies in 2017, 2018,2019, and 2020) in the Houston area seeks a Digital Marketing Specialist to support their rapid expansion. We offer competitive compensation packages and a supportive environment with a good work-life balance. In addition, we provide opportunities for growth and development so that our employees can continually develop their competencies, skills, and talents, and pursue advancement opportunities.
Your main responsibilities will include:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- Bachelor’s Degree required. Fulgent English in speaking and writing are required.
- Proven working experience in digital marketing and demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools and experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
If you are excited about the prospects of building something great, this is the move for you! Interested and qualified candidates please submit your resumes to us.
All applicants applying for U.S. job openings must be authorized to work in the United States.
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