The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
The Financial Analyst - Cross Media Revenue, reporting to the Sr. Director of Ad Sales Finance and supporting the Ad Sales organization will work closely with the Pricing and Inventory team to develop a comprehensive financial assessment of sales activities. This individual will work with the divisional Finance leaders within the company to analyze and project sales and revenue activity. The Financial Analyst will support the Sr. Director of Ad Sales Finance with analysis of all proposed investments in the sales organization to ensure maximum return to shareholders.
Qualifications
- BS/BA degree, preferably in Finance or Accounting required; MBA strongly desired
- 3 or more years of relevant financial modeling, analysis and reporting experience with at least 1 year of media related forecasting and budgeting experience
- At least 1 year of experience in a financial role in media (broadcast or digital) or e-commerce
- Finance experience with sales/revenue organizations required
Additional Information
- Partner with Cable P&I and Business Development teams to develop Forecasts and KPIs (Weekly/Monthly/Quarterly/Yearly/LRP).
- Identify key business drivers and trending (National/Scatter, CPMs, Ad Clock, and day parts).
- Analyze sales impact of ratings/business decisions (new programs, inventory loads, make-good efficiency etc.).
- Develop seasonal/weather condition impacts analyses projecting risk and opportunities.
- Analyze and track Client and Category/Industry Vertical mix.
- Lead development of calendar and broadcast cycle Rate Cards.
- Oversee Cross Media Affiliate opportunities and impact analysis across TV and Digital properties.
- Play significant role and influence business decisions pertaining to ad sales by anticipating executive management's financial and informational needs; provide relevant information.
- Develop financial updates for various groups, including CEO, other senior TWCC leaders and the Company's Board of Directors.
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