We are looking for a results-focused, motivated and analytical Senior Manager of Paid Channels to join our Reactivations Marketing team. Our ideal candidate brings a track record of successfully building, managing and executing the growth strategy across our core paid marketing channels with a growth mindset. You are responsible for scaling channels, developing and rolling out new campaigns to reactivate former customers for all HelloFresh brands by ideating, sizing, prioritizing and executing reactivation initiatives. You will also take on other strategic topics such as price and discounting and supporting the design of reactivation initiatives. This is an exciting role to drive strategic decisions and initiatives across all our brands in North America.
You will …
- Build and execute the end-to-end strategy for reactivation marketing campaigns for former HelloFresh brand customers to achieve brand level targets and channel performance goals
- Manage marketing campaigns and budgets, deliver forecast and performance reporting, further optimize campaign performance
- Review and report on key business metrics, deep dive into data, campaign results, performance, and trends and identify opportunity areas and drive actionable insights
- Optimize online and offline audience selection, incrementality testing and other channel strategies including discounts, creative and campaign structure
- Analyze the effectiveness of all marketing campaigns across both online/offline channels. Own development and execution of marketing channel plans, by taking an analytical, data-driven approach (A/B tests), and be a data-driven contributor who helps develop and analyze test results for efficient former customer reactivation.
- Partner with the creative team to ideate new creative ideas to improve channel performance, making sure all performance marketing creative assets are built with a data-driven approach
- Build relationships with internal cross-functional partners and external partners (agencies/vendors) to facilitate and accelerate programs.
- Support setting the overall marketing strategy. Provide support on other strategic topics such as price & discounting and supporting the design of reactivation initiatives
You are…
- Obsessed with growth and building things while not being afraid to get your hands dirty
- Actively examining and applying direct response best practices day-to-day
- Familiar with traditional media channels such as as direct mail and techniques that maximize these channels
- Solid understanding of testing approaches including A/B tests as well as incrementality tests
- Experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
- Relentless in your pursuit of growth based on new insights and bring a continuous learning mindset
- Persistent and have bias-to-action with a track record of performance
- A natural hustler with a contagious "can-do" attitude
- A great communicator and truly are a team player
- Able to think both strategically as well as be able to change direction quickly
- You enjoy coming up with new ideas and can easily explain your rationale in a business sense (experience in making business cases)
- a proactive problem solver who builds strong relationships with stakeholders in an egoless and empathetic way
You have…
- BA/BS in Marketing, Business, Management or related fields with strong academic record, MBA Preferred
- At least 7 years of experience in management consulting, growth marketing, preferably at a high-growth organization or digital marketing/growth agency
- 2 years of growth, performance marketing or life-cycle experience
- Demonstrated ability to use insights and data to inform strategies, make decisions, optimize campaigns, and drive innovative thinking
- Strong quantitative & analytical skills. Ability to use data to make decisions and optimize campaign performance is in our company DNA
- Ability to critically evaluate and prioritize initiatives to maximize their business impact
- Strong verbal and written communication skills
- Ability to use SalesForce Marketing Cloud, Tableau, Google and Meta Platforms is a plus
You'll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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