Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Overview:
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
The SVP, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and the DMP.
Role Objectives:
- Execute on audience data to impact media strategies for client account(s)
- Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
- Integrate with the media planning team to make the DMP a central tool for smarter planning
- Act as internal resource to demonstrate agency knowledge of data strategies
- Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
Maintain knowledge of current DMP/Programmatic media trends
Qualifications
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 12+ years of experience preferred in digital media, ad technology, ad operations, or analytics
- Self-starter who is quick to learn and eager to contribute
- Excellent interpersonal, verbal, written communication, and presentation skills
- Experience managing multiple, competing priorities, duties and/or projects
- Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
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