Your Role
The Corporate Communications team is responsible for promoting the brand and reputation of Blue Shield of California Promise Health Plan with all audiences—internal and external. The Corporate Communications Consultant Promise will report to the Director, Corporate Communications. In this role, you will partner with the communications team, executive leadership, and key stakeholders to design and implement strategic communication programs and content that create clarity, confidence, and connection to our strategy and build our reputation and brand.
Your Work
In this role, you will:
- Be a communications lead for one or more key divisions, initiatives, and/or teams within a business unit.
- Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California Promise Health Plan priorities with the goal of establishing, advancing, and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers, and media.
- Write, edit, disseminate, and coordinate messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts, and other documents.
- Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as an on-the-record spokesperson.
- Promote Blue Shield messages and strategy through media relations.
- Independently develop content to promote Blue Shield of California Promise Health Plan's Medi-Cal communications strategy and story through traditional and new media channels to our members, the general public, key influencers, industry, and stakeholder groups.
- Develop and implement comprehensive external and internal communications plans in support of the company's Medi-Cal strategic priorities, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials, and health plan members.
- Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events.
- Develop executive visibility plans and social media content for Medi-Cal leaders.
- Implement social media strategy and content for Medi-Cal social media channels; develop and manage strategy and metrics reporting for Blue Shield Promise News Center.
Your Knowledge and Experience
- Requires a college degree or equivalent experience and a minimum of 7 years of prior relevant experience.
- Requires excellent analytical and problem-solving skills.
- Requires one to be viewed as a specialist within the discipline.
- Extensive experience in communications, public relations, or related business field.
- Requires excellent written and verbal communications skills.
- Requires solid project management skills with the ability to develop and execute multiple end-to-end programs concurrently and with little oversight.
- Requires a team player with strong leadership qualities and is action-oriented with a sense of urgency to achieve his or her goals.
- Requires strong knowledge and experience with social media.
- Requires strong interest in the ability to create thoughtful, original content.
- Requires experience working with the news media.
- Healthcare industry experience is preferred.
Pay Range:
The pay range for this role is: $109,120.00 to $163,680.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
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