As the Senior Manager of Growth Strategy and Operations, you will be responsible for driving strategic priorities across the department to ensure Green Chef and EveryPlate, our two meal kit brands, hit their financial targets. Your responsibilities will include managing a significant marketing budget, analyzing data to identify areas of improvement, creating and implementing strategies to optimize processes and workflows, and measuring the effectiveness of new initiatives. You will also work on special projects and provide support to senior leaders in the company. This position reports to the Associate Director of Growth Strategy and Operations.
You will…
- Collaborate with various teams and stakeholders across the organization, such as Marketing, Brand, Product/Tech, and Finance
- Conduct market research to identify opportunities for growth and expansion. (I.e. TAM)
- Develop and implement business strategies to achieve specific goals, such as increasing revenue or reducing costs
- Analyze data to identify trends and patterns that can inform business decisions. (e.g. Data Analysis, SQL, Excel Modeling etc.)
- Lead the execution of efficiency initiatives (e.g. metrics, goals, roadmaps).
- Orchestrate and steer growth across multiple channels and stakeholders, while managing a significant marketing budget
- Facilitate running the business (e.g., run business reviews, business planning, initiative tracking)
- Communicate performance updates and provide insightful data-driven strategic recommendations to leadership, based on strategic insights, analysis, etc.
- Develop and implement processes and workflows to increase efficiency
- Supporting cross-functional projects to ensure successful execution
You are...
- Skilled in analyzing large amounts of data, identifying trends, and drawing conclusions from that data. You should be comfortable working with data and be proficient in Excel and other data analysis tools
- Strategic and able to think critically about the company's goals and how to achieve them. You have a broad perspective and are able to see the big picture, but also able to logicalyl explain why you are recommending a specific action
- Obsessed with growth while not being afraid to get your hands dirty
- Passionate for deducing growth opportunities from qualitative and quantitative data, structured and unstructured.
- Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
- A natural hustler with a contagious "can-do" attitude who thrives in fast-paced environments
- Responsible and love owning projects from start to finish
- A great communicator; you can present complex information in a clear and concise manner
- Proactive and enjoy coming up with new ideas and can explain your rationale
- Analytical and able to use data to optimize day-to-day performance and run a business.
You have...
- Experience leading complex growth marketing strategic and operational initiatives across various functional domains and geographies.
- Ability to deliver effective presentations and build partnerships with executive leaders and their teams across HelloFresh.
- Ability to structure analysis and drive/execute data modeling and reporting initiatives.
- Excellent strategic thinking, problem-solving, analysis, and written/verbal communication skills, with effective business acumen and attention to detail.
- MBA is preferred; a Master's degree in Marketing, Operations research, or equivalent practical experience.
- 7+ years of experience in Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, Digital Marketing.
- 4 years of experience in Marketing Media or Technology
You'll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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