Your Role
The Corporate Communication Department team is responsible for promoting the brand and reputation of Blue Shield of California with all audiences-internal and external. The Corporate Communications, Consultant will report to the Director, Corporate Communications. In this role you will partner with the communications team, executive leadership and key stakeholders to design and implement strategic communication programs and content that create clarity, confidence and connection to our strategy and build our reputation and brand.
Your Work
In this role, you will:
- Be a communications lead for one or more key divisions, initiatives and/or teams within a business unit.
- Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media.
- Write, edit and disseminate messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents.
- Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson.
- Promote Blue Shield messages and strategy through media relations.
- Independently work to develop content to promote Blue Shield of California Promise Health Plan's Medi-Cal and Blue Shield of California's Growth communications strategies and stories through traditional and new media channels to our members, the general public, key influencers, industry and stakeholder groups.
- Develop and implement comprehensive external and internal communications plans in support of the company's Growth and Medi-Cal strategic priorities, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials, and health plan members.
- Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events.
- Develop executive visibility plans including social media content.
- Implement social media strategy and content in support of Growth and Medi-Cal priorities and strategic business goals.
Your Knowledge and Experience
- Requires a college degree or equivalent experience and minimum 7 years of prior relevant experience.
- Requires excellent analytical and problem-solving skills.
- Requires one to be viewed as a specialist within discipline.
- Extensive experience in communications, public relations or related business field.
- Requires excellent written and verbal communications skills.
- Requires solid project management skills with ability to develop and execute multiple end-to-end programs concurrently and with little oversight.
- Requires media relations experience.
- Requires one to be a team player with strong leadership qualities and is action oriented with a sense of urgency to achieve his or her goals.
- Requires strong knowledge and experience with social media.
- Requires strong interest in the ability to create thoughtful, original content.
- Healthcare industry experience is preferred.
Pay Range:
The pay range for this role is: $109120.00 to $163680.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
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