Growth Marketing Senior Managing Consultant, Retail Deposits Acquisition – Advisors
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Growth Marketing Senior Managing Consultant, Retail Deposits Acquisition – Advisors Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations.
Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
A dynamic marketing strategist with proven experience growing consumer and small business retail relationships, with a particular focus on deposits growth. Strong prior multi-channel marketing expertise, with an emphasis on data-driven, results focused programs and campaigns. Preference for a growth hacking mindset that is highly credible as an expert internally and for our clients who work in an agile, collaborative environment effectively.
Roles and Responsibilities
- Lead development and execution of deposits and relationship growth marketing strategies and campaigns for traditional and/or emerging retail banks.
- Work with internal and external clients to grow and scale Mastercard’s and clients’ revenue through data and results-driven marketing strategies and solutions.
- Execution of programs and campaigns for “above and/or below” the line marketing, with an expertise with digital channels as well as acumen for direct mail and banking retail locations.
- Implement deposits growth-related marketing solutions including data-driven digital campaigns, marketing automation, account lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up selling, retention, and loyalty.
- Identify customer opportunities, craft strategic marketing plans, gain customer agreement, work with agencies and third parties to create and execute campaigns, and measure results with the goal of continuously optimizing and improving campaigns.
- Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management.
- End-to-end project management including project planning, documentation, scheduling, finances, implementation and measurement.
- Manage agencies, internal and external stakeholders.
- Serve as a trusted client business advisor and own senior client relationships from mid-level to C-suite.
- Ensure flawless delivery of Marketing Services projects while maintaining the highest standards of quality in our customer relationships.
- Identify, track, and mitigate risks and issues identified throughout the delivery of initiatives.
- Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures.
- Contribute to evolving our products supporting the Global and Regional product strategy.
- Build relationships with Clients and key internal stakeholders as a subject matter expert and trusted engagement leader.
Basic Qualifications
- Subject matter expertise in retail and/or online banking relationships and deposits growth marketing including retail banking branding, profitability, pricing, and value propositions.
- 10+ years experience on the client or agency side executing marketing campaigns and managing complex marketing projects, or within a top tier consulting firm focused on retail deposits growth, or at a leading Financial Institutions’ retail bank marketing arm.
- Demonstrated subject matter expertise in retail and/or online banking relationships and deposits growth marketing.
- Experience working within an agile, growth hacking approach with strong knowledge of digital marketing channels, retail banking, direct mail, training, and sales resource development.
- Ability to balance strategic thinking with detailed tactical execution skills to drive overall client impact and ability to make quick decisions in challenging, ambiguous situations.
- Market savvy, understanding emerging trends and using market opportunities.
- Experience in a matrix organization structure, managing and building relationships with internal and external stakeholders effectively.
- Meticulous with excellent coordination and project management skills to manage multiple projects and work streams effectively.
- Experience working in a fast paced, dynamic environment with a flexibility to multitask and handle multiple requests with varying degrees of priority simultaneously.
- Strong capability in data analysis, translating raw data into actionable insights.
- Excellent communication and presentation skills, capable of articulate storytelling and translating complex insights into compelling narratives that resonate with clients.
- Advanced Word, Excel, and PowerPoint skills.
Preferred Qualifications
- Ability to identify new business development opportunities and experience drafting proposals and scoping new opportunities.
- Experience designing and delivering large scale campaigns acquiring new customers and increasing the engagement of existing customers.
- Knowledge of retail banking branding, profitability, pricing, and value propositions.
- MBA or master’s degree with specialization in marketing.
* This role is not eligible for Mastercard’s work authorization sponsorship. As such, candidates must be eligible to work in the US or Canada without employer sponsorship.
New York Salary Range: $150,000-$180,000.
Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.
About Us
Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Small businesses are virtual; we give them access to a world of buyers.
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