Purpose
The General Manager (GM) is responsible for leading TRP’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth and profit. The GM heads a team of CO-managers and Leads and is accountable for all aspects of managing a single retail store.
This leader drives his/her business through a division of responsibility focus, or “DOR”. This position requires a passion for process excellence, a drive for results, and the ability to influence. The GM is directly responsible for the financial success of the store and has full P&L responsibility.
Core Responsibilities
- Execute TRP world-class customer experience.
- Provide a friendly and warm welcome to all customers.
- Execute TRP customer-first culture through thoughtful communication, comprehensive product knowledge, and maintaining high visual presentation standards.
- Drive repeat business through local grassroots networking and our loyalty program.
People
- Partner with CO-Managers and recruiting team to set hiring standards for all store team members.
- Oversee management and associate onboarding programs, training modules, ongoing leadership development.
- Recruit, onboard, and develop talent to build a team that embodies the TRP brand to deliver a world-class experience and increase customer loyalty.
- Place the right people in the right roles, specifically the management DOR program.
- Execute training modules, quizzes, video content, and tracking.
- Continuously measure and follow up with all managers and employees on the TRP customer experience and customer-first culture by using appropriate tools such as online reviews, customer satisfaction surveys, and key KPIs.
- Partner with CO-Managers on succession planning programs to build bench strength.
- Create an environment that inspires and encourages the growth and engagement of associates.
- Model a culture of open communication by sharing enterprise strategy and corporate messaging to associates.
- Promote a culture of teamwork by working alongside the management team and associates, establishing priorities, and providing clear direction.
Performance
- Respond quickly and decisively to business needs and performance trends in order to drive profitable top-line sales growth.
- Forecast and adjust payroll to maximize productivity to achieve sales and payroll goals, while completing all necessary workload and tasks.
- Work closely with DM and other CO-Managers to set clear sales volume and KPI goals, as well as review and analyze KPIs and apply knowledge/learnings to drive sales volume.
- Review and interpret financial and operational reporting regularly, including store visit and audit results.
- Identify underperforming metrics and develop strategies that leverage company programs, tools, and resources to improve and grow the business.
- Link product, merchandising, and presentation to overall business metrics.
- Lead store team to implement all aspects of Visual Presentation including basic store standards, floor sets, ongoing merchandising, and product launches.
- Understand merchandise flow standards, backroom organization, and how it affects floor set execution, replenishment, and recovery and the overall in-store brand experience.
- Partner with Marketing and PR on community outreach, press, and in-store events.
Operations
- Inventory management.
- Shrink and loss prevention controls.
- Oversee and execute all initiatives as outlined on the master calendar.
- Deliver results and strategic direction by ensuring day-to-day operations run smoothly through the store team.
- Work with cross-divisional teams to build consensus on strategic objectives, goals, and operational plans.
- Establish and implement operational policies, standards, and procedures for retail staff.
- Ensure compliance with all SOPs, safety, and security policies within retail stores.
- Communicate, work closely, and successfully collaborate with GM, CO-Managers, and Leads to achieve the organization’s goals.
- Use the company's scheduling tool as directed to schedule the right associates, in the right places, at the right times in order to provide a world-class customer experience and execute company directives.
Qualifications
Required:
- Passion for and knowledgeable about Cannabis
- Passion for Cannabis Culture
- Minimum of five (5) years of high volume/flagship management in cannabis, specialty retail, or a comparable retail environment.
- Proven ability to drive sales results, able to analyze selling reports, identify business trends, and react quickly to the needs of the business.
- Comfort in making decisions and mediating conflict within a team environment.
- Ability to address complex issues and allocate time to execute multiple tasks and changing priorities.
- Exceptional interpersonal, communication, and customer service skills
- Ability to identify top talent and train/develop/retain great people.
- Proficient in Windows-based software such as Excel, Word, and Outlook
Competencies
- Thorough understanding of the Cannabis industry
- Positive attitude
- Strong communication skills
- Interviewing and hiring skills
- Leadership and delegation
- Coach, motivate, and develop
- Decision making and problem solving
- Conflict resolution
- Teamwork
- Performance management and execution
- Business acumen
Supervisory Responsibility
- Oversees CO-Managers, Leads, and all store associates.
Work Environment
This job operates in a professional store environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers. This position regularly requires long hours and frequent weekend work.
Physical Demands
- Ability to work a flex schedule (which includes nights, weekends, and holiday availability)
- Ability to bend, lift, open, and move product and fixtures up to 50 lbs., as needed
- Ability to climb step stools and ladders
- Ability to stand/walk for long periods at a time
- Possess manual dexterity and hand-eye coordination
- Ability to travel to other store locations (if needed) and attend district meetings
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
TRP is an Equal Opportunity Employer
Cookies is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, veteran status, or any other classification protected by law.
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