The Opportunity
Hyatt seeks an enthusiastic VP of Digital Media to join our Digital team. In this role, you will be collaborating closely with the broader global Digital team, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.
The Role
As the VP of Digital Media, you will lead our efforts to maximize the impact of paid media investment around the world. This pivotal role is focused on crafting an integrated media strategy that covers planning, activation, and measurement to ensure effectiveness and efficiency. Reporting to the Senior Vice President of Digital, you will be responsible for aligning media initiatives with business objectives, ensuring that each campaign reaches its target audience through the proper use of channels, formats, data, and advanced measurement techniques. As an internal champion for paid media and advertising, you will collaborate closely with key stakeholders across various departments to foster alignment and drive substantial contributions toward the company's revenue growth goals, including global, regional, and field marketing, digital product/experience, data/analytics, consumer insights, loyalty, commercial teams, and interfacing with owner/operators.
Qualifications
- Proven experience in senior paid media leadership roles within matrixed reporting structures, ideally at major agencies or in-house at Fortune 500 companies.
- Running large teams with responsibility over media strategy, planning, and activation, with close cross-functional partnerships.
- Exceptional communication and interpersonal skills to interact effectively with all levels of management, colleagues, and cross-functional teams.
- Deep understanding of how marketing drives business growth and paid media’s role in contributing to that success.
- Strong strategic and critical thinking skills with a proven ability to creatively develop innovative solutions and tackle complex challenges.
- Ability to obtain organizational buy-in on big ideas, implement at scale, and lead change management.
- Proficiency in audience planning and analysis/use of first-party data.
- Experience with advanced measurement techniques, including attribution models, incrementality testing, and marketing mix modeling.
- Translating complex data into actionable insights and strategies, using analytics to drive data-led decisions.
- Skilled in optimizing media campaigns based on performance data and KPIs.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in media strategy and planning.
- Ability and willingness to travel as needed.
Experience Required:
- 10+ years of experience in the same field, industry, or other equivalent business/ function role
Experience Preferred:
- Bachelor’s degree in a related field
- Any professional certifications
- Experience with function-specific systems
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
