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Job Description Reporting to the Head of WCIB Marketing, the Head of Segment Marketing Managers will lead the team of Segment Managers across WCIB (Wealth, Corporate, Commercial, and Institutional Businesses) and ICG (Institutional Client Group). This individual will also have accountability for one of the Segment Manager roles. This role will be focused on driving consistency, clarity, and excellence in relationship management between Marketing and the Sales and Business leaders in WCIB and ICG.
The Head of Segment Marketing Managers is a senior level, highly seasoned and experienced position requiring strong leadership and people management skills. The leader will set the vision for how Segment Managers foster and manage important relationships with senior Business and Sales executives, while also building collaborative relationships across the enterprise, including HR, Communications, and Risk & Compliance.
The Head of Segment Marketing Managers will lead a group of marketing professionals and will be responsible for developing a “one team” mindset and bringing together best practices in relationship management, business acumen, and marketing strategy development.
Essential Functions
Build deep understanding of the WCIB and ICG business, and the market and competitive dynamics impacting business growth.
Create a clear vision and program for how relationship management is built and nurtured across WCIB and ICG including how teams will:
Build strong, trusted relationships with Business and Sales leaders.
Develop and maintain a thorough understanding of segment strategies and goals.
Create timely and consistent updates and engagement with Business leads, incorporating updates on business impact (OKRs) and any change in priorities.
Engage with analytics, CX, and other functions to deliver insights and manage KPIs.
Manage budgets and investments undertaken in support of business line.
Create learning agendas and best practice sharing across the Segment Marketing Management team.
The successful candidate must be a creative thought leader who enjoys working in a highly collaborative, matrixed environment. This leader will have the proven ability to build relationships, and influence and manage others in a complex business environment. The leader will be an effective agent of change and an exceptional motivator of people and teams.
Qualifications
The capabilities and experiences most critical to success in this role are:
Undergraduate degree. A Masters or MBA is preferred.
Experience in Sales or Sales Enablement roles preferred.
Experience in or with Marketing functions, and an understanding of Marketing capabilities.
Proven skillset and excellence in relationship management function.
Proven leadership experience that has built successful teams.
Other Specifications:
Ability to work well with people, build trusted relationships, and sufficiently understand the business and communication processes.
Exceptional verbal and written communication skills.
Ability to lead and work within diverse teams from multiple disciplines.
Ability to influence senior business leaders with fact-based arguments.
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision).
Basic term and optional term life insurance.
Short-term and long-term disability.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation (from two to five weeks depending on salary grade and tenure).
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.
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