At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Reporting to the Head of WCIB (Wealth, Corporate, Commercial, and Institutional Businesses) Marketing, the VP, Strategic Marketing Initiative will lead the team of strategic thinkers and doers in driving interconnected Marketing programs across WCIB and ICG (Institutional Client Group), and ensuring integration of planning and execution aligned with the business objectives and goals.
This leadership position requires a visionary thinker who can collaborate closely with senior leadership, cross-functional teams, and external partners to drive strategic priorities and ensure alignment with the company and business unit goals.
Duties and Responsibilities
Strategic Planning: Collaborate with strategy teams and senior leadership to integrate strategic initiatives across WCIB business units; support WCIB marketing leader in developing cross-team plans, goal setting and prioritization.
Stakeholder Engagement: Build and maintain relationships with key internal and external stakeholders, including senior business unit leaders.
Data Analysis: Utilize data-driven insights to inform decision-making, measure progress, and adjust strategies as needed.
Risk and Compliance Management: Anticipate potential challenges and risks associated with strategic initiatives and develop proactive mitigation plans.
Change Management: Drive organizational change as necessary to support the successful implementation of strategic initiatives.
Project Oversight: Lead cross-functional teams in the planning, execution, and monitoring of strategic initiatives, ensuring they are completed on time and within budget.
Technology: Understands how to leverage technology, marketing automation and other capabilities to improve experiences and drive results.
Reporting and Communication: Provide regular updates and reports to senior leadership and the board on the status and impact of strategic initiatives.
Requirements and Qualifications
Education: Bachelor's degree in business, management, or a related field is required. A master's degree or MBA is preferred.
Experience: A minimum of 10-15 years of progressive leadership experience in strategic planning, project management, or a related role. Prior experience in a director-level position is highly desirable.
Strategic Thinking: Proven ability to think strategically, develop a vision, and translate it into actionable plans.
Project Management: Strong project management skills with a track record of successfully leading and delivering complex initiatives.
Analytical Skills: Proficiency in data analysis and the ability to use data to inform decision-making.
Communication: Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to various stakeholders.
Leadership: Demonstrated leadership skills, including the ability to motivate and inspire cross-functional teams.
Collaboration: Strong collaborative and interpersonal skills with a proven ability to work effectively in a team-based environment.
Adaptability: Flexibility to adapt to changing priorities and manage ambiguity.
Industry Knowledge: Familiarity with the industry and market trends relevant to the organization's mission and goals.
Visionary Perspective: A forward-thinking mindset with the ability to anticipate future opportunities and challenges.
Results-Driven: A commitment to achieving measurable results and a track record of success in driving organizational growth.
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
