General Purpose
JOB DESCRIPTION
Corsair is seeking an experienced and passionate Sr. Director of Marketing to lead our go-to-market strategies for high-end gaming PCs and AI Workstations. The ideal candidate will have a deep understanding of the PC gaming, workstations, and technology industries, a proven track record in product marketing, and the ability to drive growth through innovative marketing campaigns.
Position Summary, Responsibilities, And Expectations
- Develop and execute comprehensive and creative marketing strategies for our gaming PCs and AI Workstation product lines.
- Lead product launches, including messaging, positioning, and promotional activities.
- Collaborate with product teams to ensure marketing strategies align with product development roadmaps.
- Manage relationships with key influencers, partners, and media outlets in the PC gaming, Workstations, and tech industries.
- Analyze market trends, competitor activities, and customer feedback to develop marketing strategies.
- Oversee digital marketing efforts, including social media, content marketing, and email campaigns.
- Work closely with B2B sales teams to develop effective sales enablement assets and strategies.
- Manage and mentor a team of marketing professionals.
- Monitor and report on marketing performance metrics, adjusting strategies as needed.
- Represent the company at industry events, trade shows, and conferences.
Education And Experience
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 10+ years of experience in marketing, with at least 5 years in a senior leadership role.
- Proven track record in developing and executing successful go-to-market strategies for technology products.
- Deep understanding of the gaming PC and workstation markets, including current trends and future directions.
- Strong experience in digital marketing, including social media, content marketing, and influencer partnerships.
- Excellent analytical skills with the ability to use data to drive decision-making.
- Outstanding communication and presentation skills.
- Experience managing and developing high-performing marketing teams.
- Demonstrated ability to work effectively with cross-functional teams, including product management, sales, and engineering.
Required Skills
- In-depth knowledge of gaming and workstation hardware, software, and industry trends.
- Understanding of AI and machine learning technologies and their applications in workstations.
- Proficiency in marketing analytics and reporting tools.
- Strong project management skills.
Reporting To This Position
Creative Manager, Influencer and Partnerships Manager, Sr. Web Designer, Web Designer.
About Us
ORIGIN PC is a PC company that builds award-winning custom PCs for gamers, enthusiasts, and professionals. Our mission is to create the absolute best custom PCs for every individual’s specific wants and needs. Whether you want the most realistic and immersive gaming experience or ultra-fast workstation performance, every ORIGIN PC is up to the task. Founded in 2009, the team sought out to continue building custom high-performance PCs and providing world-class support. With several years of experience in PC building, support, and service, ORIGIN PC is comprised of industry veterans that have helped grow the professionally-built PC market.
In 2019, ORIGIN PC was acquired by CORSAIR, combining expertise in PC building and expansive PC hardware to grow ORIGIN PC even more. With iCUE, Hydro X Series custom cooling, unique system designs, and internal components, CORSAIR and ORIGIN PC will continue to collaborate and bring a greater PC experience to the world.
Benefits
- Comprehensive medical, dental, and vision benefits.
- 401K Plan.
- Bonus.
- Tuition Assistance.
- Employee Discount Purchase Program.
- Paid Parental Leave.
- Employee Stock Purchase Program.
- Generous paid time off and holidays.
#J-18808-Ljbffr
