Vice President, Global Sponsorship & Property Management
The VP, Global Sponsorship & Property Management will lead the efforts in oversight and maximization of all sponsorship platforms and expand, diversify and evolve the sponsorship platforms at Visa to drive business outcomes across the brand, clients, and product. The role will work across all functions, with external partners and agencies, globally to effectively manage, negotiate and diversify the sponsorship portfolio of partners, assets, talent, and services. Continue to evolve our brand strategy within our sponsorship platforms so that we remain differentiated and provide more value-added engagement and opportunities in today’s environment.
This role requires a leader whose skills and capabilities span strategy, contract negotiation, property management, and operations. It will entail identifying, communicating, and negotiating terms, asset mix, and providing data and analytics to drive valuation projections that fit within the Visa business model. It will include leading the sponsorship strategic development and tactics to sharpen Visa’s brand distinction within the payments industry (including both traditional and emerging Fintech companies) and deepen its cultural relevance with key companies through sponsorship platforms.
Reporting Relationship: SVP Global Sponsorships & Experiential Marketing
Key Relationships/Stakeholders:
- Properties such as: Olympic & Paralympics, FIFA, Red Bull Technologies, NFL – Teams and League, US Soccer, US Ski & Snowboard, SF Giants, Bay FC, National Federations, Team Visa Athletes
- Global and Regional Sponsorship Teams/Regional CMO’s
- Integrated Marketing Teams
- Client Marketing Services
- Legal
- Business Stakeholders (Global and Regional)
- Governance & Sourcing
Specific Responsibilities:
- Position Visa’s global sponsorship platforms to drive impactful outcomes that deliver against the company’s brand, product, and client objectives, driving preference and relevance for Visa and increasing partner and consumer demand for Visa products.
- Lead property management for the Oly/Para, FIFA, Global Soccer, Red Bull Technologies, and USSF, overseeing the day-to-day delivery of the USSF property as well as supporting Visa’s macro ‘football’ strategy laddering under our global FIFA structure.
- Partner with Global Sponsorship Strategy & Regions to further develop global Gaming vertical opportunities for client activation. Support client options with existing partnerships for FIFA, Global Soccer, and new platforms (e.g. Intel World Open, EA Sports), support development of global Gaming footprint.
- Create budget proposals annually and per property, maintain positive ROI across channels including brand measurements.
- Drive rigorous, fact-based recommendations, updates, and strategic planning initiatives to executives regarding experiences for Visa.
- Lead & Support global property platforms.
- Lead contractual negotiations, manage asset allocation, contract breaches, enhancements, and amendments.
- Build and maintain a Visa sponsorship Center of Excellence including industry trends, competitive landscape, measurement, etc.
- Evaluate regional sponsorship strategies and property/asset negotiations.
- Lead regular competitive analysis, social monitoring, and updates across the business to protect Visa’s strategic investments and understanding of the cultural landscape to enhance the sponsorship footprint.
- Integrate with regions and market – identifying and amplifying local and regional sponsorship opportunities or strategies that could be leveraged globally.
- Implement and oversee a standardized set of sponsorship policies, procedures, and processes.
- Facilitate sharing of learnings and strategies across global and local sponsorship teams, functional partners, and agencies.
Team Management:
- Lead, recruit, and train a team of over 6 direct reports.
- Lead agency relationships, contracts, statements of work, procurement, and budget management.
- Partner with functional teams across Global Sponsorship as well as Global Brand Strategy, Global Marketing Services, Global Digital and Social Leads, Research & Insights, MS&A, and Strategy Planning.
- Lead partnerships with business partners – Finance, Sourcing, HR, Audit, and other external departments with respect to overall sponsorship requests.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Basic Qualifications:
• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD.
Preferred Qualifications:
• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
• Higher education BS or MBA.
• 15+ years of property partnerships and sponsorship experience with 10+ years of work experience in managing global projects and properties.
• Experience innovating a complex global brand in complex tech-driven, consumer-centric environments.
• Commercially astute and emotionally intelligent leader able to engage with outside partners, global/regional marketing teams and influence business decisions and stakeholders.
• Track record of thought leadership, vision around brand strategy and evolution while negotiating multimillion dollar deals.
• Strong teamwork and relationship-building skills and leads by influence and example.
• Exceptional project management skills and is able to drive consensus in cross-regional and cross-functional teams.
• Current on Industry and individual talent trends.
• Ability to handle projects with multiple work streams, with proven leadership success over a wide variety of marketing business problems.
• Ability to structure, manage, and coordinate complex cross-enterprise projects and processes with multiple stakeholders at both senior and junior levels.
• Superior analytical and problem-solving skills, with demonstrated intellectual and analytical rigor.
• Personal presence and ability to clearly communicate compelling messages to executives, senior managers and external business partners.
• Strong interpersonal and leadership skills to influence and build credibility as a peer with Global Functions and Regions.
• Team leader – detail oriented, collaborative, diplomatic, and flexible, with excellent presentation skills.
• Experience managing external vendors and agency partners with excellent relationship skills.
• A demonstrated ability to integrate information from a wide variety of sources to arrive at optimal problem solutions and offer innovative alternatives and options towards resolution.
• Highly effective written and verbal communication skills including the ability to present to all executive corporate levels with impact.
• A demonstrated understanding of finance to support GSS department and an ability to summarize business and financial data in a useful manner for planning and decision making.
• Proficient on all Microsoft products including Excel, Word, and Outlook.
• A deep understanding of Visa products and services.
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 218,100.00 to 340,900.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
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