Measurement Analytics Partner

Avispa Technology • City of Daşşak, NY, United States • $200k - $250k / year • 4w ago

Digital Advertising Analytics Consultant 14379 #PP

A leading professional networking company is seeking a Measurement Analytics Partner. The right candidate will work with internal and external clients on an ongoing basis to adopt better measurement to improve business outcomes as well as l also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Business Development, Product Marketing, Product, R&D. The right candidate will be comfortable talking about a combination of techniques and measurement strategies that drive insights and business results for advertisers. The company offers a great work environment!

Digital Advertising Analytics Consultant Pay and Benefits:

Hourly pay: $65-$80 (Pay varies based on the candidate's experience)
Worksite: Leading professional development and networking company (New York, NY 10118 or San Francisco, CA94105 - High preference for candidates located in NYC, Hybrid - 2+ days in the office - Must report onsite Tuesday or Thursday, other days flexible)
W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
40 hours/week, 8 Month Assignment

Digital Advertising Analytics Consultant Responsibilities:

Manage a complex set of client relationships across industry and client groups, functions, and brands to drive our measurement objectives.
Push clients to measure true business value by building and operationalizing "learning agendas" that highlight how a client can improve business outcomes by employing better measurement techniques. Subsequently, this role will drive client and vertical, adoption of preferred measurement methodologies, products, and approaches in support of the learning agenda.
Implement and monitor measurement strategies against a set of performance indicators.
Develop and nurture relationships with key sales partners and share knowledge and best practice globally.
Communicate complex research results to a general audience.
Provide feedback to and collaborate with Product Marketing, Product, R&D, and Measurement Partners to identify opportunities for new features, products, and partnerships.
Drive client engagement around measurement innovation, including measurement alphas and beta.

Digital Advertising Analytics Consultant Qualifications:

3-6+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
3-6+ years of client-facing experience, including independently scoping and executing measurement projects with clients and/or cross-functional stakeholders.
Bachelor's degree in relevant quantitative or business field such as Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, Operations Research or similar.
Strong experience in advertising across all media, with an emphasis on digital attribution and AdTech.
Experience working with structured and unstructured datasets.
Experience with field experiments, experimental design, survey sampling, and/or panel data.
A strong understanding of the digital advertising and measurement ecosystem.
Demonstrated ability to structure and conduct analyses to generate insight and recommendations.
Strong track record with marketing measurement methods and technologies, including attribution and incrementality testing.
An understanding of data privacy as it pertains to measurement.
Clear and concise communication with comfortability presenting insights and recommendations to the most senior stakeholders.
Digital Agency/Management Consulting experience a strong plus.
Ability to juggle a variety of tasks and handle ambiguity in requests and projects.
Openness to suggesting ideas (and sometimes failing quickly), willingness to make measurement fun & interesting and a sense of humor are all highly preferred :).

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