Job Description
The VP, Performance Creative Strategy will have the opportunity to support our client, a global tech and leading software company for creative professionals. Your experience with brands, marketing, content, social, digital, and technology-enabled creative will achieve success and innovation. You will report into the SVP, Performance Creative Strategy for this hybrid opportunity.
As the VP of Performance Creative Strategy, you will lead the strategy, creativity, analytics, and execution of all creative plans. By setting goals, developing comprehensive plans, and ensuring the successful execution of all creative projects, you will oversee the effectiveness of our digital marketing campaigns, project management, partner strategy programs, cross-channel campaigns, the creation of content, and other creative assets. Additionally, you will partner with key account team members to define goals (KPI's), track analytics, report findings, and make recommendations for lead generation and conversion strategies.
You will lead a team of Strategy Directors and Strategists, collaborating with other senior leaders, managers, creative and activation teams. Being the digital marketing expert with unwavering experience inspiring teams, you will use your expertise in omni-channel orchestration (including media, CRM, direct mail, UX, and mobile). We are looking for both strategic oversight and hands-on involvement.
Responsibilities:
- Develop and implement the creative strategy, creative direction, analytics, and execution for all plans.
- Hire, mentor, and lead the creative strategy team.
- Define and lead the initial processes that help delivery teams scope.
- Build our client relationship, and understand their needs and goals. Communicate directly with clients to address questions.
- Identify opportunities to create leads and enhance conversions by measuring, testing, iterating, and optimizing for maximum Return on Investment.
- Develop a detailed understanding of our clients' customers' desires, needs, and behaviors throughout the entire customer journey.
- Manage cross-channel campaigns that bring our products and brand to life across all consumer touchpoints.
- Design and implement creative strategy and campaigns that align with specific product goals, from awareness to conversion and brand loyalty.
- Foster collaboration and execution across both our teams and external partners.
- Oversee creative campaigns and briefs from concept through execution.
- Collaborate with the team to collect, analyze, and report on campaign and creative performance, identifying insights and optimization opportunities to keep creative and messaging fresh and engaging.
- Establish transparent processes to facilitate efficient workflows and communication between the creative team and other departments.
- Maintain an open and inclusive team culture that fosters individual growth and value creation.
Qualifications:
- 12+ years' experience in a strategy position.
- Bachelor's Degree in a business-related field.
- Excellent knowledge of Dynamic Creative Optimization.
- Experience working with B2B2C.
- Experience working on a global scale account and software experience is necessary.
- Ability to translate data to uncover insights that inform strategic communication planning and execution.
- A compelling storyteller, endlessly curious and questioning, with an ability to shift perspectives and reveal valuable insights and creative opportunities through data and collaborative narratives with all levels of the agency and its partners to achieve growth.
- A true collaborator with experience managing large-scale projects across multiple digital platforms, effectively connecting the dots.
Additional Information
#LI-Hybrid #LI-CP1
The anticipated base salary range for this position is $113,000-$182,850. Salary is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.
Dentsu, Innovating to Impact.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry, and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity in our mindset, in our solutions, and in our teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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