Director, MarTech/AdTech Solutions
Location: Portland, Oregon, United States
Agency: Kinesso Performance Marketing - United States
Type of Contract: Regular
Business Overview
Initiative is NIKE Inc.'s agency of record for Global Media, responsible for strategy, integrated media planning, and paid/organic social strategy and activation for Nike's multi-region integrated brand and product campaigns. NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.
Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.*If you have a body, you are an athlete.
Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. The Initiative team is highly diverse, attracting the sharpest emerging and established media experts across all disciplines in the industry. Our vision is to build the best integrated team of athletes*, passionate about sports, youth and culture, to help Nike be the catalyst for innovation and inspiration.
At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued.
Position Overview
Initiative's Solutions Group is a global team of technology and media experts focused on consulting and implementing best in class solutions for our clients. As a Director of AdTech/MarTech Solutions, your role entails a balanced blend of technical and marketing acuity, plus understanding of how data and AdTech/MarTech solutions can best drive the future of Integrated Media and drive innovation and transformation efforts.
Responsibilities
- Maintain knowledge of relevant AdTech and MarTech developments, case studies, data, tools and industry news.
- Spearhead Client Onboarding process from Martech and AdTech perspective.
- Evaluate technology partners (data partners, platforms and tool RFIs).
- Compile rate cards across partners when needed.
- Leverage IPG audience assets and tools. Develop new opportunities across partners and platforms.
- Oversee client's AdTech / Martech ticket intake system.
- In partnership with client media enablement lead, represent client in Global Martech/AdTech workstreams.
- Support day-to-day platform requests & troubleshooting from client's local markets.
- Partner with Media Operations team on the development, rollout, onboarding and training of a media consolidation tool.
- Partner with Analytics team to manage timelines and progress data foundations workstreams.
Required Skills and Experience
- Experience working with retail or e-commerce clients.
- 10-15 years of experience in audience development, data driven marketing and/or digital marketing.
- Strong knowledge of digital marketing technologies, including DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics.
- Understanding of data landscape and utilization (1st party, 2nd/3rd party).
- Understanding of media consolidation tools.
- 5-7 years of experience in managing clients and teams.
- Excellent written, verbal communication and presentation skills.
- Strong time-management and organizational skills.
- Proven problem-solving ability.
- Ability to work successfully on a Global team, handling multiple projects and meeting tight deadlines under pressure.
- Ideal candidate will be Portland-based (ability to work from client offices).
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits.
The salary range for this position is $145,000 - $155,000 USD.
Employment Transparency
It is the policy of Mediabrands to provide equal employment opportunities to all employees and applicants for employment.
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