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The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we’ve been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo, “Autograph your work with excellence.” We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do – from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Summary: TPI is the world's leading educational organization dedicated to the study of how the human body functions in relation to the golf swing. We are looking for a leader who can help drive the TPI business through new digitally based channels and leverage the unrivaled ability of Titleist to connect with dedicated golfers. Since its inception in 2003, TPI has studied thousands of golfers ranging from the top professional Tour players to weekend enthusiasts. An incredible amount of data on players of all shapes, sizes, ages, and fitness levels has been gathered during this time. Using this data, TPI discovered how a properly functioning body allows a player to swing a golf club in the most efficient way possible. TPI’s mission is to educate golfers and industry professionals on the Body-Swing Connection through its one of a kind TPI Certified educational program. This program was developed by founders Dr. Greg Rose and Dave Phillips along with a 52-member advisory staff of industry leading experts. Currently, there are over 19,000 TPI Certified professionals in 63 countries assisting players of all skill levels. We are now ready to develop and launch a Direct-to-Consumer business model for TPI services and are looking for a leader to manage that development, launch the business, and then drive the DTC TPI business for years to follow.
Responsibilities:
- MVP Definition and Development (Phase 1): Work with TPI co-founders, key Acushnet stakeholders and outside consultants to define TPI’s Minimum Viable Product for a Direct-to-Consumer business. Work with the internal IT team as well as consultants to define the technical resources, platforms, etc required to launch and run the TPI DTC business app. Lead the team through the development process to make the MVP reality and to launch the business. Hire and lead the team required to run the TPI DTC business post launch.
- Strategy Development and Execution (Launch the Business) (Phase 1): Develop and implement a comprehensive strategy to launch the initial app, and to drive growth for TPI digital subscription services. Analyze market trends, customer data, and competitive landscape to identify opportunities and threats. Develop shared vision of future iterations of both the app, and of potential broadening areas for TPI DTC. Oversee initiatives aimed at improving customer engagement, retention, and satisfaction. Develop and execute personalized strategies to enhance the user experience and drive subscriber success.
- Product Management (phase 2): Collaborate with product development teams to refine all facets of the app including the AI driven fitness algorithms, the look and feel of the app, branding throughout the app, the subscription business model, the scope of products and services offered, marketing, and customer service. Utilize customer feedback and performance metrics to drive continuous improvement in product features and user interface.
- Marketing (phase 2): Lead the development and execution of marketing campaigns to drive awareness and attract subscribers. Employ data-driven approaches to optimize marketing spend.
- Data Analysis and Reporting (phase 2): Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of the products and services offered through the app as well as overall customer satisfaction. Provide regular reports and insights to senior management on product performance, product evolution, subscription performance, customer behavior, and market trends.
- Customer Engagement and Community Building (phase 2): Develop and nurture a strong community of golf enthusiasts through engaging content, events, and interactive features. Foster relationships with key stakeholders, including golf professionals, influencers, and industry partners.
- Team Leadership and Collaboration: Collaborate cross-functionally with external partners, technology marketing, sales, and customer support teams to ensure cohesive execution of strategies.
Requirements:
- Bachelor's degree in business or marketing. MBA preferred.
- 10-15 years of progressive business experience. Business Management (P/L responsibilities) experience. Experience leading early-stage business definition & creation. Go to market experience. Brand management (or similar) experience.
- Proven leader with the following traits: Entrepreneurial Mindset. Envisioning can see and articulate visions and strategies. Engaging motivates and excites others to rally around ideas/strategies. Communication & Collaboration for multi-stakeholder engagement builds diverse, collaborative relationships. Thinks & Acts Decisively - uses data & benchmarking to inform decision making, in a timely manner. Innovates & reapplies infinite curiosity and eagerness to create. Embraces change looks to what is possible Team Leadership. Collaboration: Collaborate cross-functionally with external partners, technology marketing, sales, and customer support teams to ensure cohesive execution of strategies.
- Preferred Experience: Golf industry, Service as a product, working on tech development projects/Agile scrum technology.
Compensation:
- Base $200k-$230k: annual bonus; LTI; full benefits; golf membership; wellness program
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