Job Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with both B2B and B2C objectives.
- Integrate marketing efforts to ensure a cohesive brand presence across all touchpoints.
Customer Acquisition and Retention
- Oversee B2B and B2C digital marketing channels, including SEO, SEM, social media, email campaigns, and content marketing.
- Develop customer acquisition strategies for the airline employee, ensuring a seamless customer journey from awareness to conversion.
- Implement retention strategies for both B2B clients and end consumers to maximize customer lifetime value.
B2B Partnership Development
- Work with Sales and Account Management to identify and cultivate strategic partnerships with airlines and other closed-user groups.
- Collaborate with the sales team to create marketing materials and campaigns that support B2B engagement and lead generation.
Brand Development
- Define and communicate a compelling brand narrative that resonates with both airline business partners and their employees.
- Collaborate with cross-functional teams to integrate brand messaging into product development and user experiences.
- Build, mentor, and lead a high-performing marketing team capable of executing B2B and B2C initiatives.
- Foster a collaborative culture that encourages cross-functional teamwork.
Analytics and Reporting
- Utilize data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Regularly report on key performance indicators to stakeholders.
Qualifications
- Strong analytical skills and experience with data-driven decision-making.
- Excellent communication and leadership abilities, with the ability to tailor messages to diverse audiences.
- Deep understanding of digital marketing channels, emerging trends, and industry dynamics.
- Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
- Proven experience in B2B and B2C marketing leadership roles, preferably in the travel or software industry.
If you are a strategic marketing executive with a passion for navigating the complexities of both B2B and B2C markets within the travel industry, we invite you to lead our dynamic marketing team and contribute to the continued success of ID90 Travel Inc.
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