SUMMARY: The Director of Business Development is responsible for the overall management of the strategic vision, creativity, operational marketing, customer relations activities and management of census and related activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Oversee, prepare, distribute and audit ongoing Action Plans.
- Conduct monthly marketing meetings.
- Maintain a thorough knowledge of our facility’s admissions requirements, services and requirements.
- Plan, develop, organize, implement, evaluate, and direct the facility’s marketing programs to maintain and increase census.
- Provide the community with information relative to the facility, its programs, services and practices.
- Assist department directors in the development and use of marketing policies and procedures.
- Establish a rapport in and between departments so that each staff member can realize the importance of his/her role in marketing and census building.
- Participate in quarterly meetings with Directors of CM/SW at main feeder hospitals.
- Have up-to-date physician list for assigned building(s).
- Develop relationships, encourage their ideas, ask where else we can get business, incorporate them into your marketing Action Plan, if possible.
- Schedule, plan and execute at least one physician roundtable dinner a year.
- Develop and roll out marketing ideas surrounding any new programs.
- Manage all liaisons including weekly updates, referral logs, shadowing in the field & sales training.
- Identify corporate leadership at main hospitals (e.g., COO, CNO, CEO, etc.).
- Develop concise, customized census action plans as needs arise (e.g., ADC focus, new program focus, low MC census, etc.) that provide clear actionable items for those involved.
- Maintain that building(s) is stocked with proper collateral, necessary items for tours/admissions (welcome packets, tour cards) and equipment needed to do job properly.
- Understand and be able to collect data/outcomes for hospital sharing and collateral. This needs to be done pro-actively.
- Participate in the development and implementation of long-range plans for the facility in the effort to establish and maintain both short-term and long-term census.
- Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff.
- Other duties as assigned.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s Degree preferred.
- 2 years direct experience in a similar role within the industry strongly preferred.
- Demonstrated success in establishing relationships, managing a book of business and increasing referrals and revenue.
- Excellent written, verbal, and interpersonal communication skills with the ability to make presentations.
- Travel to and between the homes in the assigned territory is required.
PHYSICAL DEMANDS:
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to move intermittently throughout the workday.
- Must be able to cope with the mental and emotional stress of this position.
- Must function independently and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies.
- Must be able to relate to and work with ill, disabled, elderly, emotionally upset and at times, hostile people within the facility.
- Must be able to push, pull, move and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move and/or carry such weight a minimum distance of 50 feet.
- The noise level in the work environment is usually moderate.
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