HealthCare Associates Credit Union (a $460M credit union based out of Naperville, IL) is seeking a dynamic, articulate visionary with a strong consumer focus to lead our organization as the VP, Business Development.
This position will have overall responsibility for executive management of the Business Development function. Focus will include the development and implementation of programs that promote membership growth, competitive deposit and loan products, and the further enhancement and promotion of the Credit Union's brand and image. In addition, close attention to the short and long term strategic planning process and innovative initiatives is critical along with the overall ability to challenge the status quo.
This position plays a key role to ensure the credit union maintains a strong, competitive role in the marketplace and returns value to the membership. This position requires sound, executive-level judgment along with strong, ongoing initiative to effectively address existing and future growth-oriented challenges of the organization.
Responsibilities:
Leadership and Coaching
- Develop each employee to their highest potential by identifying their strengths as well as areas for improvement and appropriately coaching and training.
- Recognize employees who perform at a high level.
- Hold employees accountable for their performance, attitude and behavior.
- Meet with employees monthly to review performance, set goals for upcoming month and develop plans to improve employee performance.
- Demonstrate enthusiastic support of corporate mission, core values and long-term objectives.
- Perform job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards and our work procedures.
- Maintain a highly motivated, well-trained staff maintaining effective employee relations.
- Contribute to team effort by accomplishing credit union goals.
- Ensure that staff is knowledgeable on all our products and services to be able to sell these services to our members.
- Maintain staff by recruiting, selecting, training and evaluating.
- Train staff to resolve member's questions or concerns in a timely manner.
Planning
- Develop the strategic Business Development plan which includes sourcing for new relationships.
- Prepare, implement and supervise the budget for the department that is consistent with the overall strategic plan and budget of the credit union.
- Envision creative marketing and public relations concepts; and collaborate with the Vice President of Marketing on design, develop and implement business development and public relations programs; track and evaluate results of programs and update or change as appropriate to ensure effectiveness.
- Analyze market trends and demographic data concerning members and potential members, products and services, and potential products and services; keep abreast of changing trends in the marketplace so the credit union may react quickly and competitively.
- Research and recommend product or service enhancements to provide quality member service and to meet the financial needs of members.
- Create and review letters, direct mail, press releases, collateral materials, forms, etc.
- Collaborate with the Vice President - Marketing to determine design, content and delivery of marketing materials, marketing promotions, or media campaigns.
- Evaluate vendors to partner with the credit union.
- Recommend new services and changes in existing services to meet the financial needs of members.
Membership & New Business Development
- Enhance awareness of HACU, promote partnership at member hospitals and healthcare-adjacent organizations.
- Increase percentage of profitable members (# and "share of wallet" members).
- Increase utilization of multiple products/services by members.
- Pursue affiliation with physician/nurse professional associations, and develop and execute programs for CU membership within their memberships.
- Increase utilization of electronic delivery channels.
- Promote potential merger opportunities; as merger coordinator, responsible for activities related to consummation of a merger, including regulatory approval process.
Research, Development, and Implementation of New Products and Services
- Assess market conditions and competition.
- Analyze cost development, estimate profitability.
- Establish goals and objectives, including penetration targets; track major milestones.
- Formulate policies and procedures for successful implementation; staff orientation.
Development and Execution of Communication Programs
- All internal and external publications, including press and member communication.
- Communications with associations and member hospitals, including conventions.
- Assist with development of programs and direct execution of outbound communications with current and potential relationships.
Research
- Optimize utilization of analysis/database; develop target marketing.
- Provide primary and secondary research to aid executive management in business development decisions, including: primary membership potential, profitability, segmentation.
- Coordinate membership survey programs, with management and BOD reporting.
General Functions & Outcomes
- Develop and administer the Business Development Plan.
- Assist the organization with the integration of member-centric design methods into its work.
- Ensure member experiences are designed to be useful, easy and enjoyable.
- Lead or contribute to high-impact projects that are designed to improve a member's experience across all channels.
- Engage other employees, partners and members in co-creating the experience from a member point-of-view.
- Effectively communicate concepts, design rationale and findings to the organization.
- Partner with key business units to improve processes that define member touch points.
Member Service
- Ensure team delivers service to both internal and external members that is in alignment with the credit union's Service Promises.
Qualifications:
- At minimum a Bachelor's Degree (Master's preferred) in business, marketing or similar or 10+ years professional experience in high performing financial, healthcare, retail, online, consumer environment.
- Willingness and ability to sometimes work outside traditional working hours including local and out of state travel.
- Dynamic, articulate visionary who can motivate people to achieve through teamwork and work across all levels of the organization. Teamwork and collaboration are highly valued at HealthCare Associates and is a key driver to our success.
- Strong consumer focus.
- Excellent judgment, problem solving, critical thinking, creativity, flexibility, analytical, communication and presentation skills.
- Demonstrated understanding of customer insights and ensuring that they are disseminated, understood, and used as the basis for development of new products and services.
- Ability to identify issues, opportunities, and effective solutions and collaborate with other departments to improve processes and/or results.
- Ability to anticipate future trends accurately while maintaining broad knowledge and perspective on projects.
- Familiarity with consumer process flows and research.
- Demonstrated ability to apply quantitative and qualitative research methods to business situations.
- Ability to translate strategy into tactical execution through clear objectives, prioritization and assignment of responsibilities.
- This is an on-site position.
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