Why Orthofix?
We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial and manufacturing footprint, and this is just the beginning!
Come join our global team of dedicated professionals who through their extraordinary efforts demonstrate every day their commitment to our mission of improving the lives of patients. At SeaSpine and Orthofix our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean and Have Fun!
How you'll make a difference?
The Senior Product Manager – Biologics is responsible for managing the marketing of specified products within a classification of bone grating solutions. This position is accountable for establishing long-term product strategies, developing, and executing corresponding annual marketing plans, planning, coordinating, and executing the launch of new products, and achieving business performance targets.
What will your duties and responsibilities be?
The following are the essential functions of this position. This position may be responsible for performing additional duties and tasks as needed and assigned.
- Creates strategic business plans for assigned product segment that includes market analysis, portfolio roadmap, product positioning, product lifecycle planning, financial and sales projections and commercialization strategies.
- Collaborates with Marketing Director on overall portfolio business planning.
- Manages product launches and downstream product management. Activities include developing sales support collateral, customer, and distributor targeting/prioritization, communicating to the sales team, leading marketing campaigns, educating surgeons and sales representatives, competitive analysis, and periodic journal article reviews pertinent to field of responsibility.
- Manages day-to-day activities of multiple product lines including forecasting, sales analytics, national contracting support, technical/clinical support, and execution of key sales initiatives.
- Manages upstream product development marketing activities such as defining product requirements, KOL feedback analysis, surgeon design team management, pre-clinical and clinical evaluation/validation, budgeting, forecasting, and inventory planning.
- Develops and strengthens relationships with key surgeons in specified market segment. These surgeons play a vital role in the development of new products, supporting new training and marketing materials initiatives, and influencing the market through peer-to-peer interactions.
- Builds strong partnerships with sales management, sales reps, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities and achievement of objectives.
- Consistently collaborates with a team of marketing professionals to execute larger portfolio initiatives including sales training, surgeon education, HCP corporate visits, cadaver labs, and industry meeting support.
- Identifies continuous process improvement opportunities to maximize efficiencies and effectiveness as it relates to product marketing.
- Global activities not to exceed 5% of job function.
- May include management of other marketing employees.
What skills and experience will you need?
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree in marketing, engineering, or related discipline.
Experience, Skills, Knowledge And/or Abilities:
- Minimum of 5 years of related product marketing experience in medical devices
- Experience effectively managing, leading, or mentoring marketing colleagues.
- Experience working with KOL’s and distribution to identify product requirements.
- Proven experience in creating and implementing comprehensive marketing plans with multiple stakeholders.
- Proven track record of executing successful product launches with compelling product positioning, early adoption, and revenue growth.
- Effective in customer-facing situations (e.g. design meetings, labs, tradeshows, sales calls, customer education)
- Ability to effectively communicate with a wide range of internal and external customers (e.g., surgeons, executives, sales reps, vendors, etc.). Strong oral and written communication skills are essential for this position.
- Ability to make effective and persuasive presentations on complex or controversial topics to a diverse internal or external population.
- Ability to read, write, analyze, and interpret business documents, procedures, periodicals, and professional journals.
- Ability to solve a variety of problems and with limited information in a timely manner.
- Ability to interpret instructions furnished in written, oral, diagram, or schedule form.
- Proficient with word processing (Word), spreadsheets (Excel), presentation software (Power Point), flow charting, and graphs. Competency in navigating the Internet.
- Ability to travel 30% of time.
What qualifications are preferred?
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
Additional Experience, Skills, Knowledge And/or Abilities:
- Biologics, spine, or orthopedics experience strongly preferred.
- OR Medical device sales experience
- Extensive knowledge of cellular biology – BS, PhD in related science field
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include but are not limited to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
The anticipated salary for this position for an employee who is located in California is $130,000 to $160,000 per year, plus bonus, and benefits.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment. 
